About Club Med

A Global Leading All-Inclusive Vacation Group –

Since Club Med was founded in 1950 and we created the all-inclusive vacation concept, Club Med has been the world leader on its market, and has developed a resolutely upscale, friendly and multicultural spirit. Club Med boasts 68 resorts located in the most beautiful sites in the world, a cruise ship and Luxury Villas & Chalets and, now more than ever, is associated with dreams and happiness.

There are 20,000 Gentle Organizers (G.Os) and Gentle Employees (G.Es) at Club Med, who work in the villages, but also at the Paris, Lyon, Singapore, Shanghai, Rio de Janeiro and Miami headquarters, in the sales offices situated in dozens of countries and in travel agencies.

Why work with us?

Club Med offers the opportunity to broaden our professional scope in amazing destinations all around the world, and to embrace a unique mindset and lifestyle in a company that has always been purposeful and committed to people and environment.

Club Med has always been, and will continue to be, an experience like no other, a life-changing experience.

Title: Senior PR Manager, China

Working Location: Shanghai, China

Your opportunity

As the PR Expert, you will be responsible for

· Define and shape the PR strategy to elevate Club Med’s market exposure

· Maintain and expand media relations to build brand reputation

· Lead brand events to enhance media and consumers brand experience and create tons of positive WOM on media and social platforms

· Synergize with internal and external team to maximize brand business and marketing impact

· Lead PR team and empower subordinates to success

How you will contribute

· Develop and implement PR/communication strategies, leverage Fosun network, manage the overall brand image of Club Med

· Identify partnership, cross marketing and KOL/ celebrity endorsement opportunity with cost-efficiency

· Lead and deliver high quality events, media fam trip and workshops to promote Club Med brand/ product

· Manage PR agency to build strong media relationship, generate clippings through stories, interviews, product features, and provide timely clippings.

· Support new resort opening with strong media campaigns and PR materials.

· Drive external and internal communication, handle media issues/crisis communications and providing prompt media responses

· Budget planning & control, team management

Who you are?

· Minimum of eight years of marketing communication/PR experience in traditional and digital teams, advantageous if experience is in both an agency and in-house setting.

· Creative thinking and an all-round make-it-happen leadership attitude

· Strong story-telling experience to consumer, corporate and media partners.

· Demonstrable experience of an integrated approach to PR (content, social media, influencers, media partnership etc.)

· Strong media contacts; sound knowledge of influencers and non-traditional channels

· Crisis and issues management experience is a must

· Quick thinking and ability to spot trends and exploit opportunities to respond quickly to social sentiment

· Project management capabilities and experience in managing creative and production resources

· Experience in working within a matrix organization structure, across internal business units and external agency and media partners

· Great Chinese and English writing, editing and proof-reading skills

· Experience of managing and optimizing budgets