• Well-Known Gaming Company
• Open to Gaming, Internet Industry Candidates
  
  
  

About Our Client

Global game developer and publisher dedicated to creating immersive experiences that inspire players worldwide

Job Description

• ‌Strategic Leadership‌
• Design and implement a unified global PR strategy aligned with company goals, product launches, and brand positioning.
• Collaborate with regional PR teams to ensure localized execution while maintaining brand consistency.
• ‌Media & Influencer Relations‌
• Cultivate relationships with global gaming media, industry analysts, KOLs, and content creators.
• Secure high-impact coverage in tier-1 outlets (e.g., IGN, GameSpot, Bloomberg, Reuters).
• ‌Narrative Development‌
• Craft compelling narratives around game launches, corporate milestones, and ESG initiatives.
• Oversee creation of press kits, executive speeches, and thought leadership content.
• ‌Crisis Management‌
• Develop protocols for rapid response to reputational challenges.
• Serve as primary spokesperson during sensitive situations.
• ‌Cross-Functional Collaboration‌
• Partner with Marketing, Community, and Product teams to align PR with integrated campaigns.
• Advise executives on media training and public-facing opportunities.
• ‌Measurement & Optimization‌
• Establish KPIs (e.g., share of voice, sentiment analysis) and report on ROI of PR initiatives.
• Manage agency relationships and global PR budget allocation.
  
  

The Successful Applicant

• ‌Experience‌
• 10+ years in PR/communications, with 5+ years in leadership roles.
• Proven success in global gaming, entertainment, or tech industries.
• Portfolio of managing AAA title launches and corporate announcements.
• ‌Skills‌
• Deep understanding of gaming culture, media landscape, and platform dynamics.
• Crisis communications expertise with real-world case studies.
• Multilingual capabilities preferred (English required + major languages).
• ‌Mindset‌
• Data-driven decision-maker with creative storytelling flair.
• Ability to thrive in fast-paced, matrixed environments.

What's on Offer

• Lead PR for groundbreaking games with global reach
  
  
  

Contact: Mark Wu

Quote job ref: JN-042025-6727976