JOB DESCRIPTION
UL Solutions, a global leader in applied safety science, transforms safety, security, and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflect an unwavering commitment to advancing our mission of working for a safer world.
RESPONSIBILITIES
We are seeking an
External Communications Lead for Greater China to join our global Communications team. Based in Beijing or Shanghai, the successful candidate will:
- Strategize and lead proactive external communications initiatives in the region to protect and promote UL Solutions reputation.
- Lead or contribute to development and execution of communications of major initiatives, such as acquisitions and lab expansions in Greater China.
- Promote strategic media coverage of business or other initiatives; develop media lists that are actionable and up-to-date.
- Add to organic social media strategy and presence, working closely with digital team.
- Tap WeChat and other regional channels.
- Tap experience and creativity to strategize and help promote external visibility of executives, including interviews, panels, awards, etc., and help ensure executives are well-prepared for opportunities.
- Step in as called on for writing, editing, consulting, handling media inquiries, etc.
- Work in close collaboration with colleagues across the global Communications team and key colleagues across businesses and corporate functions.
QUALIFICATIONS
The ideal candidate will be a creative, strategic thinker and storyteller with solid news judgement; high energy, flexible and detail-oriented.
This individual must have:
- Native level of Chinese language.
- Completely fluent in oral and written English.
- Exceptional writing and editing skills.
- Previous experience working for a multinational company based in the U.S., or related agency experience.
- Previous experience working for a publicly traded company in an external communications role, or similar agency experience.
- Experience working in a B2B environment or in an agency with B2B clients.
- Experience working with teams across Greater China.
- Proven experience creating and executing effective external communications strategies, backed by solid metrics-driven approach.
- Knowledge and experience working with WeChat.
- Media relations experience with top-tier media and trade media in the region – developing relationships, arranging interviews, taking inquiries, etc.
- Proven success translating complex ideas into simple, compelling communications.
- Other language skills a plus.
- Experience working in the media a plus.
Qualifications
- University degree in Communications, Public Relations, Journalism, or related field, plus 8 -10 years of related experience.
- Familiarity and ease working with communications technology including or similar to Business Wire, Muck Rack, SharePoint, Microsoft suite, etc.
- Ability to travel 25 percent of time.
ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.