Yum China

Financial Communications Manager

Shanghai, Shanghai, CN

3 months ago
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Summary

Key responsibilities:


Strategic Communication: Develop a comprehensive external communication strategy aligned with the company's corporate strategy and values to enhance its overall image and ensure effective implementation.

Financial Communication Content Development: Create internal and external communications, including crafting press releases, executive speeches, as well as other financial communication materials.

Media Relations: Identify, consolidate, and maintain financial media resources. Develop a robust media resource database and foster long-term, stable partnerships with key media outlets. Leverage effective communication to strengthen relationships with core media.

Major Project Leadership: Oversee major communication projects, developing and executing strategies for corporate and executive profiling, and establishing proven methodologies.


Qualifications:

Educational Background: Bachelor’s degree or above.

Working Experience: At least 10 years of relevant experience, preferably in corporate public relations, CEO office, or with a background in working with premium international media outlets.

Language Proficiency: Excellent command of both English and Chinese

Finance & International Communication Expertise: Demonstrated experience in financial communications and international media relations, with a solid understanding of global business landscapes.

PR & Media Skills: Familiarity with public relations processes and media operations, with exceptional topic-setting and content-writing skills.

Research & Accuracy: Project Management: Excellent project management, communication, comprehension, research, and analytical skills.

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