Job Description

Are you a retail expansion expert who is interested in building innovative LEGO play space for all families and children in China?

Here's a fantastic job opportunity to be a part of our team and support to develop and expand LEGO LCS business footprint in China with our business partners and therefore achieve LEGO Brand’s strategic growth ambitions in China!

No relocation assistance is offered for this position.

Play your part in our team succeeding

The LEGO Brand Retail Certified Store (LCS) which has been a key strategic growth driver for China for the past few years driving both brand awareness and commercial results. While our play experience always linked to physical, LCS will continue to be the brand hub as the core for LEGO China future developments offering distinctive LEGO learning-through-play experiences to Chinese families and kids!


Core Responsibilities

Manage existing store quality to sustain LCS business growth

• Conduct regular assessments of existing LCS stores (e.g., location, size, condition, sales, etc.)
• Evaluate store segmentation for potential upgrade or downgrade
• Steer and manage partners’ store contract renewal and renovation execution
• Explore store rehabilitation solution to ensure store sustainability
• Based on market situation to formulate each partner by city store portfolio (New + closure) plan and implementation
  
  
  
  

Steer and manage annual store scale management by partner

• Define and mobilize LCS partners’ 1~3 years of store development plan(New store + store closure)
• Manage and steer LCS partners’ store development strategies and ensure consistency with required LEGO brand positioning, expansion principle and strategic considerations
• Investigate and identify new/future LCS business opportunities in the region/city to ensure sustained LCS business growth (e.g., market entering strategy, store opening priorities, location choices)
• Evaluate new store/Renovation location and case to ensure commercial sustainability of every store
• Support and educate LCS partner on BD related capabilities and landlord resources
• Govern LEGO LCS brand positioning, segmentation and location criteria to ensure consistent quality expansion
  
  
  
  

Prepare regular business development reporting and manage store development process

• Manage partners' store development and opening/closure process including city mapping, pooling, filtering
• Drive process standardization and approach efficiency to support LCS expansion in scale
• Manage through store approval process and resolve challenges, conflicts or issues related to different partners
  
  
  
  

Do you have what it takes?

• Bachelor or above degree is preferred
• 8+ year experience in retail store expansion BD, experience in both directly operated would be preferred and partnership/franchise model is a plus.
• Experience in leading international retail brands (apparel or cosmetics is preferred)
• Solid understanding of China retail landscape with knowledge in key landlords, retail expansion and operation model
• Experience in Key Account Management is a must
• Strong business sense with logical and fact-based thinking,
• Strong communication skills with proficient in English and Mandarin both writing and speaking
• Great teammate with can-do and collaborative demeanor to drive quality outputs
  
  
  
  

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.