Overview

• Lead new products/flavors launch, including MRD juice+ relaunch to drive brand KPIs, incl. awareness and penetration
• Support business strategy set-up with regular biz data support
• Co-work with Franchise team and PBB team to land programs to drive brand penetration and availability
• Manage A&M budget and contracts to assure full alliance with financial control policies and executed according to China region DOA.
  
  

Responsibilities

Launch Mirinda brand communication and campaign development to drive brand KPIs incl. awareness and penetration:

• Lead new products/flavors product & campaign development esp. Juice+ relaunch, incl. repositioning, package design, launch strategy to upgrade the brand and capture new growth opportunity
• Implement key marketing campaign and activities. The campaigns shall well balance brand short-term and long-term development goals. It’s tracked through brand KPIs, shipment results and MU on-ground events acceptance and execution levels.
• Regular business tracking, with support on biz strategy analysis
• Co-work with Franchise team and PBB team to land programs to drive brand penetration and availability.
• Co-work with global team to lift and shift brand campaign idea and potential NPD
• A&M budget control and application process shall be well managed with full alliance with financial control policies.
  
  

Qualifications

• Bachelor degree or above;
• 5 years+ solid brand marketing experience
• Literacy in both spoken & written Chinese a must;
• Good English speaking, writing and reading ability; -University degree;
• Experience with FMCG companies like P&G and Unilever is preferred;
• Strategic thinking with an analytical mind; -Brand-building development experience required; -Advertising development and execution experience required;
• Innovation & project management experience required; -Strong sense of creative instinct and judgment, in-tune with teen values / culture / trends;
• Strong presentation and persuasion skills;
• Drives for results and establishes priorities;
• Passionate in growing brand and in taking on business challenges;
• Collaboration and communicates productively;
• Possession of highest personal integrity and standards