Hiranya Hasta Solutions

Social Media Manager

Pune, MH, IN

14 days ago
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Summary

We are a growing digital astrology and wellness brand offering consultations, courses, and spiritual products. With a deep commitment to authenticity and transformative guidance, we’re expanding our social presence across multiple platforms. We’re looking for a creative, organized, and spiritually inclined Social Media Manager to lead this journey.


Key Responsibilities

You will be responsible for managing and growing a multi-channel social media presence across:

  • 3+ Instagram Accounts
  • 2+ Facebook Pages
  • 4+ YouTube Channels
  • 1 Twitter/X Account
  • 1 Patreon Page
  • Other Ad-Hoc Platforms (LinkedIn, Telegram, WhatsApp Broadcasts, etc.)


Core Duties:

  • Plan, create, schedule, and publish daily content (posts, reels, shorts, stories, live sessions) tailored to each platform
  • Develop platform-specific growth strategies to increase followers, engagement, and conversions
  • Align messaging with astrological events, moon cycles, transits, and relevant spiritual themes
  • Collaborate with product, consultation, and content teams for promotions, launches, and campaigns
  • Engage with community comments, messages, and DMs in a timely and empathetic manner
  • Coordinate with designers and video editors to produce high-quality visuals and reels
  • Track performance metrics and prepare weekly/monthly reports using analytics tools
  • Assist in live session promotions, feedback collection, and community management across platforms
  • Write compelling, brand-aligned copy for captions, video scripts, thumbnails, and stories
  • Upload and manage YouTube content including SEO-optimized titles, tags, and thumbnails
  • Maintain and update Patreon offerings, announcements, and exclusive content consistently


Requirements

  • Proven experience managing multiple social media platforms (especially Instagram, YouTube, and Patreon)
  • Strong interest or background in astrology, spirituality, or holistic wellness
  • Excellent content writing and copywriting skills with attention to detail
  • Proficient in tools like Canva, Meta Business Suite, YouTube Studio, Buffer/Hootsuite, and Google Analytics
  • Ability to handle high-volume content calendars and cross-functional communication
  • Comfortable working with content creators, astrologers, and spiritual coaches
  • Strong storytelling ability and sensitivity to audience tone, especially for wellness-focused communities


Preferred Qualifications

  • Basic understanding of planetary movements, lunar cycles, and spiritual observances
  • Familiarity with short-form video content creation and editing
  • Creative thinking with awareness of trending formats and platform updates
  • Experience with Telegram communities, WhatsApp broadcasts, and paid campaigns is a plus


What We Offer

  • A spiritually fulfilling role with a brand making a positive impact
  • Positive work environment and collaborative team culture
  • Opportunities for creative input and content innovation


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