Job Description

Experience: 3-5 Years

Location: Pune

Seagull is an ideas led creative agency. And believes that Social media is a critical asset for any

brand to drive brand engagement.

We seek a highly creative and strategic Social Media Manager to lead our social media team, drive

client brands’ social media presence through compelling, idea-driven content and real-time updates.

This role demands a deep understanding of social media, a strong creative vision, and the ability to

inspire a team in a fast-paced environment.

Responsibilities of a Social Media Manager:

• Strategy Development & Execution: 
• Develop and implement comprehensive social media strategies aligned with the
• brand's branding idea (core brand positioning).
• The social media strategies are expected to be organized in a monthly calendar for
• better planning and foresight.
• Strategy development includes audience research, competitive analysis, content
• planning, platform selection, and campaign execution.
• Content Creation & Curation: 
• Oversee the creation and curation of high-quality, engaging content across various
• social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, Whatsapp
• Channels, etc.).
• This includes brainstorming content ideas, supervising copy & visuals, and
• collaborating with designers and videographers. A keen inclination towards ideation
• and creating highly engaging content is essential.
•  Team Leadership & Mentorship:

Lead, mentor, and inspire a team of social media executives.

Foster a collaborative and growth-driven environment, providing constructive feedback and opportunities for output enhancement & professional development.

• Client Management & Communication:
• Serve as the point of contact for clients regarding social media strategy and performance along with the SM executive.
• Prepare regular performance reports for clients, providing actionable insights and recommendations. This includes tracking, analyzing key social media metrics (e.g., reach, engagement, website traffic, conversions) & campaign effectiveness while identifying areas for improvement.
• Manage social media budgets effectively where required and relevant
• Confidently advise clients on best practices and strategic direction.
• Trend Monitoring & Innovation:
• Stay up-to-date on the latest social media trends, platform updates, and emerging technologies.
• Proactively identify opportunities to leverage new platforms and tools to enhance brand engagement.
• On-the-Field Engagement:
• Be willing and able to participate in on-the-field activities, such as photoshoots, video shoots, and client events, as needed. This may involve collaborating directly with the team and clients on location.
• Collaboration:
• Work closely with other departments within the agency (e.g., creative, brand management) to ensure integrated and cohesive campaigns.

You are a good fit if you are a

1. Creative Storyteller: A human dynamo of ideas, capable of writing compelling briefs and weave an awesome story out of it.

2. Insight Detective: You know what we mean.

3. Content Alchemist: Must be able to transform even the most mundane product or service into something engaging, shareable and Wow!

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