Company Description

Knowledge Center is a state-of-the-art hub designed to connect and empower stakeholders in the construction and design industries. As a centralized platform for Brands, Designers, Architects, and Consultants, it facilitates networking, collaboration, and access to curated resources. With an expansive material sample library, the Knowledge Center promotes eco-friendly practices and simplifies product sourcing and comparison. It offers inclusive spaces for specially-abled professionals and tailored work areas for mothers with children. Integrated with advanced IT systems, the center supports seamless operations and innovation through workshops, technical sessions, and events, fostering a collaborative ecosystem committed to sustainability and operational excellence.

Role Description

This is a full-time on-site role for a Search Engine Optimization Specialist located in Gurugram. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building and managing links, analyzing web analytics, and optimizing on-page SEO. The specialist will develop and execute strategies to increase organic search rankings, drive traffic, and improve visibility across various platforms.

Roles & Responsibilities:

• Develop and execute a comprehensive SEO strategy to increase organic traffic, rankings, and conversions.
• Lead programmatic SEO initiatives to scale content creation, landing pages, and keyword targeting.
• Conduct in-depth keyword research, competitive analysis, and search trend analysis to identify opportunities.
• Work closely with content, product, and marketing teams to develop an effective content strategy aligned with SEO goals.
• Monitor and analyze key SEO metrics, including traffic, rankings, click-through rates, and conversion rates, and provide actionable insights.
• Develop and implement link-building strategies to enhance domain authority and improve off-page SEO.
• Use tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, and other SEO platforms to track performance and identify areas for improvement.

Skills & Qualifications:

• SEO experience, focusing strongly on consumer tech or e-commerce companies.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven track record of driving large-scale SEO growth and improving search rankings.
• Experience working closely with engineering teams to implement technical SEO strategies.
• Strong expertise in programmatic SEO, automation, and scalable content generation.
• Deep understanding of Google's algorithm updates, structured data, Core Web Vitals, and mobile-first indexing.
• Strong analytical skills with the ability to interpret data and draw insights for decision-making.
• Proficiency with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and Looker Studio.
• Fresher to Anyone