Pickyourtrail

Search Engine Optimization Specialist

Gurugram, HR, IN

19 days ago
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Summary

Key Responsibilities:

  • Develop and execute SEO strategies to enhance organic visibility, drive traffic, and achieve business goals.
  • Conduct in-depth keyword research to inform content planning and on-page optimization.
  • Monitor and analyze website performance, keyword rankings, organic traffic, and conversion metrics using tools like Google Analytics, Search Console, SEMrush or Ahrefs.
  • Optimize onpage SEO elements, including meta tags, URL structure, headings, and internal linking.
  • Identify and resolve technical SEO issues, such as crawl errors, site speed optimization, indexation, and schema markup.
  • Manage link building initiatives and off-page SEO strategies.
  • Stay updated with the latest search engine algorithms and industry best practices.
  • Collaborate with content, product, and marketing teams to integrate SEO best practices.
  • Guide and mentor junior SEO team members when required.


Key Requirements:

  • 6-7 years of hands-on SEO experience in an agency or in-house role.
  • Strong knowledge of search engine algorithms and ranking factors.
  • Proficiency in SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and Moz.
  • Experience in conducting technical SEO audits and resolving site performance issues.
  • Basic understanding of HTML, CSS, and JavaScript to collaborate with developers.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple tasks and meet deadlines.

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