MARKETING & COMMUNICATIONS MANAGER

Full-Time | Start Date: June - July, 2025

Who We Are

CROP (Creating Restorative Opportunities and Programs) is an Oakland-based 501(c)(3) nonprofit dedicated to reimagining reentry through a holistic and human-centered model. Driven by innovative approaches to education, advocacy, housing, personal leadership development, and workforce pathways, CROP works to reduce recidivism and create opportunities for justice-impacted individuals. Founded by leaders with direct lived experience in the criminal justice system, CROP’s programs aim to transform lives and communities.

What You’ll Do

The Marketing & Communications Manager plays a pivotal strategic role in amplifying CROP's mission to reimagine reentry through human-centered approaches. As the voice of our organization, you will develop and implement comprehensive marketing and communications strategies that not only support our fundraising and advocacy efforts but also powerfully tell the stories of our impact to expand CROP's visibility and influence. Your work will directly contribute to changing narratives around justice-involved individuals, building crucial partnerships with employers and stakeholders, and ultimately advancing our mission of reducing recidivism and creating economic opportunities. By crafting compelling messages across multiple platforms, you'll help bridge understanding between our participants, donors, partners, and the broader community - making you an essential catalyst in our work to transform lives and systems.

STRATEGIC COMMUNICATIONS

• Develop and implement a comprehensive communications and marketing strategy aligned with CROP’s mission and growth goals
• Lead brand consistency across all channels and materials
• Coordinate with executive leadership on messaging for public speaking, fundraising, campaigns, and advocacy efforts

CONTENT DEVELOPMENT & MANAGEMENT

• Create, manage, and maintain a content calendar that supports awareness, engagement, and fundraising
• Write, edit, and design newsletters, social media posts, press releases, blogs, fundraising appeals, and campaign collateral
• Oversee podcast scheduling and coordination, including guest communication and distribution planning
• Maintain and update CROP’s website (Squarespace) to ensure content is current, engaging, and aligned with our brand and mission
• Collaborate with internal teams to publish blog posts, event pages, and campaign updates
• Monitor website analytics and implement improvements to enhance user experience and accessibility

PUBLIC RELATIONS & MEDIA

• Serve as a liaison to our external PR firm, helping shape media strategy and storytelling
• Support media outreach, talking points, and preparation for interviews and press opportunities

DIGITAL & SOCIAL MEDIA

• Manage and grow CROP’s social media presence across platforms (LinkedIn, Instagram, Twitter/X, Facebook, etc.)
• Monitor engagement and metrics, and optimize content for reach and impact
• Support staff in becoming effective ambassadors on social platforms

CAMPAIGNS & FUNDRAISING SUPPORT

• Collaborate with development and program teams to produce communications for events, campaigns, and donor engagement
• Create toolkits and visuals to amplify initiatives across partner and community networks

SPECIAL PROJECTS & PROJECT MANAGEMENT

• Coordinate logistics for both in-person and remote events, involving various organizational stakeholders and external partners
• Support other special projects, which may include audits, annual reports, surveys, fundraising initiatives, sourcing bids from vendors, and other duties as needed  
• Maintain and improve documentation and files 
• Perform other duties as assigned to support organizational goals 

Who You Are

You thrive in collaborative environments while being self-driven enough to take initiative and own your areas of responsibility. You're excited about CROP's mission and bringing your expertise to work that matters. You combine strategic thinking with strong execution skills, understanding how your work advances organizational goals.

We believe great talent comes from many backgrounds and career paths - whether you've followed a traditional career trajectory or taken a unique route to this point in your professional journey. We encourage candidates to apply even if they don't meet every qualification listed below. If you're excited about this role and our mission and think you could be a great fit, we'd love to hear from you.

ROLE FOUNDATIONS

For this role, there are a few essential requirements:

• Legal authorization to work in the United States
• 4+ years experience in communications, marketing, or digital media, preferably in the nonprofit or social impact sector
• Exceptional writing, editing, and storytelling skills
• Demonstrated experience managing digital platforms, social media strategy, and content calendars
• Proficient in design and email tools like Canva, Adobe Creative Suite, Mailchimp, or similar platforms

KNOWLEDGE, SKILLS & ABILITIES

We're especially excited about candidates who bring experience and capabilities in some of these areas:

Knowledge

• Understanding of nonprofit or social impact work: Grasps how communications strategies differ in mission-driven organizations. Understands key audiences such as donors, partners, and impacted communities, and how to tailor messaging to each.
• Experience with movement building and narrative shift: Understands how storytelling and strategic communications can influence public perception, shift narratives, and support advocacy goals.

Skills

• Digital content creation and design: Creates engaging digital content for multiple platforms. 
• Project management and execution: Plans and implements projects from start to finish. Sets clear timelines and deliverables. Adapts plans based on feedback and changing circumstances while maintaining momentum toward goals.
• Managing content calendars and campaigns: Coordinates content across platforms and teams. Maintains a consistent publishing rhythm and aligns messaging with organizational priorities.

Abilities

• Produces compelling written and digital materials: Aims for accuracy and attention to detail. Can learn, internalize, and incorporate our "voice" across platforms. Organizes and shares information effectively — whether writing an internal email or delivering a presentation.
• Builds trust and works across diverse teams: Collaborates with empathy, humility, and flexibility. Listens actively and values diverse perspectives and lived experiences.
• Demonstrates mission alignment and cultural responsiveness: Shows a deep commitment to social justice and criminal justice reform. Approaches work with integrity and respect for the experiences of system-impacted individuals.

Additional Details

Compensation & Benefits

This full-time, exempt position offers a comprehensive benefits package, including healthcare, holidays, and paid time off. The salary range for this position is $84,000 - $89,000 per year.

Schedule

This is a full-time, 40 hour per week, hybrid position. General hours of employment are 9:00 AM – 5:00 PM, Monday – Friday. The role requires regular presence in our Oakland office.

Supervision

This role is supervised by the President.

Application

CROP is committed to hiring talented and qualified individuals with diverse backgrounds for all of its roles, with an emphasis on uplifting the proximate leadership of talent with criminal records. CROP believes that the gathering and celebration of unique backgrounds, qualities, abilities and cultures strengthens our workplace and supports the success of our programs. CROP also is deeply committed to equity and as such never discriminates on the basis of race, gender, sexual orientation, class, conviction history, immigration status, age, ability, or mental health. 

Application Submission Includes

Please submit a resume, cover letter, and link to your portfolio or examples of work at our website. 

Applications will be received and reviewed until May 25, 2025. After this time, we may continue to review applications on a rolling basis, however, encourage candidates to apply before the deadline and/or as soon as possible. If you have any questions about the application or the position, please contact Terah Lawyer at [email protected].