About ofi

ofi is a global leader in food & beverage ingredients. We operate at the forefront of consumer trends to provide food & beverage manufacturers with products and ingredients that will delight their consumers. With a deep-rooted presence in the countries where our ingredients are grown, we are closer to farmers, enabling better quality, and more reliable, traceable, and transparent supply. We add value through our unique, complementary portfolio of natural, delicious, and nutritious products. Our fresh thinking helps our customers unleash the sensory and functional attributes of cocoa, coffee, dairy, nuts, and spices so they can create naturally good food & beverage products that meet consumer expectations. And whoever we’re with, whatever we’re doing, we always make it real.

About the region & the Business

The APAC region is the source of many of our ingredients, and we have deep relationships with farmers, supporting many in sustainability programs. At our processing facilities in key growing locations in APAC and with our direct engagement at source, we produce various spice ingredients where we have global leadership positions supplying to customers across food companies, spice packers, flavour houses, and food service.

We are one of the world's largest global suppliers of spices and herbs, sourcing from all the primary growing regions and offering everything from onion, garlic, and chilies to pepper, parsley, and tropical spices. Our spice ingredients are responsibly grown with our farmer partners to ensure the future of our global supply chain. Spices by ofi offers a wide portfolio of spices, herbs, and sauces, including organic options.

Overview of the position

The incumbent will be responsible for managing & developing new customer relationships in Thailand. The person would be responsible for developing the sales growth strategy and ensuring initiatives are flawlessly implemented in the key accounts.

Position responsibilities:

• Gain industry insights, build deep customer relationships, and manage operational excellence in selling spice ingredients with minimal supervision.
• Explore business opportunities, develop the spices ingredients customer base, and increase the same through understanding product, flavor, quality, market dynamics, and after-sales service.
• Achieve annual sales targets by regular interaction with customers.
• Manage customer interactions professionally, build strong customer relationships, and ensure customer loyalty.
• Monitor competitive activity in the market and update the company on competitor information.
• Develop key insights into the market and provide market views and reports regularly.
• Build a successful key account based on customers’ needs - Strategy, Implementation, Coordination, and Development.
• Provide the leadership needed to achieve targets for sales, profitability, category growth, and industry leadership with the key accounts.
• Develop, agree, and implement the annual account development plan for required product lines.
• Develop contingency plans – forecast sales, manage contract pull rates, competitor activity, and supply issues.

Position requirement

• Minimum university graduation with at least 12 - 15 years of work experience in Key Account Management in the B2B industrial sales (preferably in food industry)
• Proven record and experience in managing customer base & key accounts (end users, industrial clients, retailers, or distributors).
• Experience in developing and implementing sales strategies for increasing market share and profitability on a sustainable basis in line with the Annual Business Plan.
• Good sales acumen and relationship management skills.
• Effective communication skills (English as the working language).
• Degree holder in any related field, preferably in food ingredients.
• Good channel insights, product knowledge, and understanding of financial statements.
• Willingness to travel regionally.
• Good customer/stakeholder management skills.

At ofi, we celebrate our diversity. ofi provides equality of opportunity for all persons with respect to hiring without discrimination on the grounds of race, color, religion, national origin, gender, pregnancy, age, disability, veteran status, or sexual orientation. All employment decisions will be based on qualifications, merit, and business needs.