湍澜(上海)商务咨询有限公司

Digital Account Manager 客户经理

Shanghai, Shanghai, CN

14 days ago
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Summary

该职位来源于猎聘 工作职责

  • 在与客户的日常沟通中担任主要联络人,提供日常持续的关系管理。
  • 领导制定线上传播策略,完成客户预期目标
  • 管理项目的生命周期,包括但不限于公司内部和外部的工作协调、协助安排项目时间 表、最终质量检查
  • 领导头脑风暴及会议,具备沟通能力和自信,协调公司内部和外部工作
  • 参与审核、选择和管理DLG 本地的合作伙伴 任职要求
  • 拥有至少3 年国际品牌中国市场营销及传播经验,熟悉奢侈品行业
  • 客户管理及数字营销项目经验,包括公司内部及外部沟通、创意及技术团队
  • 拥有社交媒体项目经验。同时拥有网页分析、SEO/SEM、展示广告、网站本地化、 CRM、电子商务等经验优先考虑
  • 对中国数字生态系统和奢侈品消费者行为有丰富的经验和知识
  • 熟练使用办公软件(PowerPoint, Excel, Word, Outlook)
  • 积极主动、善于合作
  • 有良好的表达能力和人际交往能力 Responsibilities:
  • Act as the key contact person for the client at DLG, providing daily, on-going relationship management
  • Lead the definition of digital communication strategies to meet your client objectives
  • Manage the project lifecycle, including but not limited to coordination of internal and external stakeholders, providing support during implementation and meeting project timelines, consistently checking for quality assurance
  • Leadership in brainstorming and meetings, with the ability to communicate and present confidently as well as collaborate with internal and external stakeholders
  • Participate in the review, selection and management of local partners equipping DLG with a local network for on-going and future success
  • Provide support in the execution of strategic consulting and research projects to further develop the DLG business Qualifications:
  • Minimum 3 years’ experience in Marketing/Communications in China working with international brands, ideally in the luxury industry
  • Experience managing the client relationship and digital marketing projects that involve internal and external stakeholders, as well as creative and technical teams
  • Project experience in social media required. Web analytics, SEO/SEM, display advertising, website localization, online/offline activation, CRM, e-commerce are also preferred.
  • In-depth experience and knowledge of the Chinese digital ecosystem and luxury consumer behavior
  • Proficiency in MS Office (Excel, PowerPoint and Outlook)
  • Native or Fluent in Chinese. Fluency in English, oral and written
  • A self-starter who is proactive, organized and collaborative
  • Strong presentation and interpersonal skills

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