该职位来源于猎聘 Mission: Manage consumer database in daily basis and to drive customer engagement, loyalty, and retention by developing and executing targeted marketing campaigns. Achieve defined CRM targets in line with global guide & local market goal & strategy. Key Responsibilities

• Lead member communication planning, implementation, review, and further enhancement to support commercial purpose.
• Provide CRM data analysis (e.g. CRM KPI performance tracking, consumer trend, consumer behavioral pattern…) to cross-functional teams.
• Support WeCom project and continuous improvement.
• Design and deliver member engagement leveraging cultural moments.
• Optimize member digital journey (e.g. member acquisition, engagement) by observing and adapting best practice tools in industry.
• Assist delivering CRM training to retail staff in collaboration with training team.
• Other retainer job (e.g. CRM ISC support, contract and payment management, CRM system maintenance). Key Relationships
• Internal: Retail, e-Commerce, Marketing, HQ, Training, IT, Merchandising
• External: Agencies Requirements & Capabilities:
• Preferred 5 years’ related working experience in fashion, or luxury industry
• Solid business sense and strong data analytical ability
• Consumer centric thinking, good storytelling skills
• A good understanding of various social platforms and digital CRM tools, WeCom experience is preferred
• Excellent communication skills to liaise with internal and external stakeholders
• Faster learner, proactive working attitude, and strong project management experience
• Good command of spoken and written English and Chinese