Responsibilities: As a content marketer, you will play a crucial role in developing, executing, and optimizing content to drive brand awareness, engagement, and lead generation.

• Understand student and parents-users
• Develop and oversee the execution of content strategies across verticals
• Content performance analysis and continuous improvement
  
  

Detailed Scope Of Responsibilities

• Understand student-users, parents-users:
• Build a clear understanding of different market segments, student-users personas, the USPs of different education loan providers
• Understand the brand position, product offerings and value proposition of brand Edufund
• Keep updated on trends on content, platforms and usage patterns of our users
• Develop and oversee the execution of content strategies:
• Collaborate with product and business teams to drive business goals through content.
• Build customized strategies for different user-types and lender partners as per the business goals that EduFund wants to achieve for them
• Create clear execution plan and calendar of content production that is aligned to the strategies and business goals
• Collaborate with multiple marketing, design and business teams, freelance writers, content agencies to ensure successful execution of the content plan
• Content analysis and audit:
• Conduct continuous analysis of outcomes achieved from content published and make changes to optimize campaigns
• Ensure brand consistency and evolve brand guidelines as required
  
  

Qualification & Experience

• Bachelors in English/Journalism OR Masters in Journalism/Mass Communication/Digital Marketing or related fields preferred but not mandatory
• 4-10 years of experience in Digital Content Marketing, Email Marketing, PR/ preferably in higher education/social sector/startups
  
  

Skills & Qualities

• Story-teller: A passion for storytelling and a deep understanding of how to create content that resonates with target audiences
• Content Techie:
• Keen understanding of content management systems (e.g. WordPress, Drupal, Joomla), keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM)
• Proficient with digital communication tools such as email marketing platforms (e.g. Mailchimp, Hubspot, Campaign Monitor), social media management tools (e.g. Hootsuite, Buffer, Sprout Social)
• Knowledge of HTML, CSS, and JavaScript, API integration and data feeds to integrate content with other systems and platforms.
• Marketeer:
• Familiarity with marketing automation tools such as Marketo, Eloqua, or Pardot to streamline marketing processes and improve efficiency
• Excellent written and verbal communication skills, with a strong attention to detail and ability to write in different styles and tones
• Designer: Familiarity with video editing tools such as Adobe Premiere Pro, Final Cut Pro, or iMovie to collaborate with video editors in creating engaging video content
• Collaborator: Ability to work collaboratively with teams from multiple functions
• Project Manager: Proficient in tracking schedules, performance and project progress
• Analyst: Familiarity with analytics tools such as Google Analytics, SEMrush, Moz etc
  
  

Other Perks

• ESOPs based on performance
• Health insurance
• Statutory benefits like PF & Gratuity
• Flexible Working structure
• Professional development opportunities
• Collaborative and inclusive work culture
  
  

About Company

EduFund is an early-stage platform that helps Indian parents plan for their child's higher education in advance. Our product allows families to invest for education, take education loans, and receive competitive scholarships! Founded in 2020 by Eela Dubey (NYU 13’) and Arindam Sengupta (Princeton 12’), EduFund is backed by $5M+ funding from investors like MassMutual Ventures, Kunal Shah, and DSP Investment Managers. Our team, headquartered in Ahmedabad with branches in Mumbai and Pune, includes professionals from Reliance, Goldman Sachs, CRISIL, and others. We’re passionate, fun-loving, and love a good cup of chai while solving challenging problems!

Skills: html,video editing tools,digital ads,social media platforms,analytics tools,social media management tools,css,javascript,written and verbal communication,script writing,search engine optimization (seo),api integration,copywriting,content management systems,email marketing platforms,b2c,search engine marketing (sem),marketing automation tools,brand face,keyword research tools,email marketing,social media,storytelling