Interpret creative briefs to develop and produce creative concepts and execution on assigned brands
Research and understand the client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
Has a track record as an advertising copywriter (not a content writer), working across print ads, brochures, outdoor ads, video scripts, radio scripts, invitations, site branding, marketing collaterals, etc.
Must be skilled at developing and writing digital campaigns – landing pages, Google display ads, Facebook ads, Google search ads, lead-gen videos, native ads, etc.
Obsessed with detail and ensures on time delivery of work
Meeting tight deadlines and working additional hours (if required) to assist the team
Follows set quality check processes meticulously
Collaborate with designers, marketing manager and external influencers and industry experts
Ensure quality control across jobs with high level of consistency.
To ensure on time delivery of work.
Optimal process definition of internal Creative team and co-creation of handshake processes with Account Management team.
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