Company Description

Durian has grown from a pioneer in the plywood and veneer business to becoming a leading lifestyle brand offering furniture, decoration, and doors. Durian is recognized for helping customers prioritize the functionality and purpose of their purchases. With 40 showrooms in major cities across India and a strong e-commerce presence, Durian is gaining recognition in emerging markets.

Job profile includes writing, planning, developing, and managing content. The role includes content

Architecture and strategy. This will include elements such as videos, an understanding of graphics and also social media that is focused on ensuring that all forms of content are aligned with the

Company’s goals, optimizing content according to analytics.

Job Responsibilities

Produce blog posts, videos, infographics, and descriptions and web content.

Maintain monthly calendar and create content as per the same.

Revise and repurpose old content to make it relevant and effective in current marketing strategies.

Incorporate SEO best practices into all content creation, including keyword research, meta tags, and link building to improve organic traffic.

Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience across all channels including online, social media, email, mobile, video, and print.

Implement Social media strategies in content building for paid and organic posting.

Create content for campaigning and advertising (digital+ print)

Develop branding content in store and online and manage website content requirements

Qualifications

• Content Development and Writing skills
• Experience in Content Development & Strategies
• Technical Writing skills
• Strong Communication skills
• Bachelor's degree in English, Communications, Technical Writing, or related field is preferred
• Ability to work on-site in Mumbai
• Experience in the lifestyle or furniture industry is a plus