Who we are
UM is a global media agency committed to Futureproofing our clients' businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony and Spotify. For more information, please visit https://www.umww.com/.
The Opportunity
The Client Manager is a strong support to the Client Director. You are the key lead on the set of client businesses that you are assigned to. You have a passion for ideas, technology and an innate and bravery to experiment with new solutions to uplift campaign effectiveness. The focus for this role is on the account management, implementation, development and management of overall media plans, measurement plans and test-and-learns that serve as local and regional best practice across Singapore and APAC.
With support and clear direction from the Client Director and Craft Leads, you practically take the strategic design imperatives and communications idea to deploy a variety of data and intelligence to identify appropriate media solutions.
This role requires the ability to manage client relationships, intelligently plan and hands-on implement media campaign across all ecosystem. You must embrace and sell new digital tools and solutions. Excellent presentation skills and attention-to-details are essential to the job. Whilst the role requires very strong client skills, engagement is in an advisory capacity rather than to manage client relationships is critical.
Your responsibilities:
The Client Manager reports into the Client Director and is responsible for taking briefs and bringing campaign to life from sound media recommendation, flawless implementation, and post buy reporting.
- Collaborate with the broader team to produce best-in-class implementation frameworks for both long-term growth and short term campaign objectives, simplifying complexity into succinct guardrails and guidelines
- Demonstrate a good understanding of the evolving digital landscape and seek out unique media opportunities for clients before or once they are released to market
- Demonstrate a good understanding of the offline landscape and comfortable with working on offline media channels and recommendations. Ideally to have hands-on experience of offline channels planning and implementation for TV, Radio, OOH, Print.
- Assist the Client Director in managing and executing power partnerships with digital and offline vendor
- Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
- Collaborating with the broader team, turbocharge media planning, and digital best practices and drive OESP integration, designing and overseeing sprints that enable quick test and learns
- Set up, monitor, optimize Digital, Search and Social ads together with the Performance team
- Adherence to agency process / engage the right people at the right time - supply clear implementation briefs to the implementation team and offer support during the implementation process
- Advocate business priorities and gatekeep consistent delivery among local teams across the agency, from annual planning outputs to campaign implementation recommendations and after action reports
Ideally you have
- Strong knowledge of digital and offline planning fundamentals & implementation role in media agency
- Familiar and possess strong working experience in managing paid media campaigns, from media planning/building plans, strategy, implementation, trading and buying process
- Solid understanding in creating and optimizing of audiences across paid and owned media
- Experience in managing & mentoring teams
- Ability to articulate and educate clients and team members on media strategy, trends, challenges
- Working technical knowledge of buying and trading tech including ad servers, verification tools and DSPs / DMPs etc
- 5 years of digital media experience either in media agency or inhouse marketing function
- Excellent quantitative skills, including analytical abilities and math proficiency
- Highly organized with the ability to manage complicated process and coordination tasks
- Detail oriented, organized and sensitive to numbers
- Growth mindset and effective problem-solving skills
- Great client and project management skills
- Ability to work within a team set up and contributor
- Preferably strong knowledge and exposure to various markets’ media landscape (SG, MY, ID, TH, PH, AU, KR, JP, HK, TW)
UM is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.