通用磨坊(中国)投资有限公司

Assistant Marketing Manager – Brand development

Shanghai, Shanghai, CN

6 months ago
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Summary

该职位来源于猎聘 基本工作职能: Key Job Responsibility  Lead segment business growth to gain market share and penetration. Independently analysis and find business opportunity / issues based on external and internal data.

 Responsible for segment PnL to drive growth for both topline and bottom line

 Own portfolio by developing segment growth framework and product roadmap

 Lead innovation projects including NPD launch, NPD campaign. Responsible for innovation awareness, trial, post tracking to ensure innovation success rate.

 Drive segment HMM pipeline and lead HMM projects for result delivery with cross team incl. ITQ, Sourcing, supply chain, Trade marketing and Sales.

 Support on annual business plan on business review, I/O development, business proposal etc., KPIs: Segment RNS / Share / GM% Innovation Effectiveness / Segment TOMA 工作经历/知识、技能和能力: Qualifications and skills: 1. 6 years+ marketing experience and experienced on end-to-end marketing skill. 2+ years as BD/ product marketing as mandatory.

  • Strategic and holistic thinking is a plus.
  • Good numeric and analytical skills on AC Nielson, Consumer Penal and other marketing data, with a strong ability to identify opportunities/issue connecting all data points.
  • Strong project management skills, able to plan effectively, deliver on time and delegate appropriately.
  • Excellent communication skill with internal and external team with strong teamwork mindset.
  • Experience in P&L management, commercially savvy with a good understanding of drivers of profitability, while keeping a consumer-first mindset
  • Good written and verbal communication skills both in English and Mandarin.

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