通用磨坊(中国)投资有限公司

(Sr.) Brand Manager

Shanghai, Shanghai, CN

11 days ago
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Summary

该职位来源于猎聘 基本工作职能:Key Job Responsibility

  • Lead Haagen-Dazs retail sales (non-shop) channel product innovation and portfolio management for China MAT, closely collaborate with global BDT team to build robust product portfolio and innovation pipeline to fuel the growth
  • End-to-end responsible for HD retail product launch, process management and portfolio performance tracking to deliver the business objectives and P&L targets
  • Lead commercial projects and drive omni-channel landing with multi-functional teams across Sales, Supply Chain, Finance and ITQ
  • Deliver selling stories, channel activation plan and brand assets by co-working with Sales, BX teams to drive successful customer sell-in
  • Identify consumer insights, category trends and growth drivers of ice cream category in retail sales channel. Support brand marketing strategic planning to deliver company growth ambition in HD retail channel 工作经历、知识、技能和能力:Qualifications and skills:
  • 5 years working experience in marketing
  • Deep understanding of FMCG sales different channel landscape
  • Strong marketing and commercial sense with high learning agility
  • Good communication and relationship building ability across internal and external stakeholders
  • Fluent oral and written English 教育程度:Educational Requirements:
  • Bachelor above

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