Social Media Manager cover letter example & writing guide

Managing a business’ social media presence is much more than just hashtags and likes. These days, just about every industry uses social media marketing, from manufacturing to retail to tourism and hospitality. You might be a pro at increasing a company’s brand awareness, but marketing yourself through a great cover letter might seem a bit daunting.

Just like aligning a company’s social media strategy with their business goals, you need to have your own strategy when it comes to your cover letter. Your main goal is to give a potential employer a clear snapshot of the value you’d bring to the social media manager position.

In this cover letter guide, along with the corresponding social media manager cover letter example, we’ll go over how to create a cover letter that can meet that goal, including:

• What your social media manager cover letter should include

• What to write in the cover letter introduction

• What information to give in the body of the cover letter

• How to write a cover letter closing

What should your social media manager cover letter include?

Think of your cover letter like a highlight reel. Your social media cover letter should be designed to give them a standout picture of what they need to see to glean your relevant skills and expertise. 

To do this, your cover letter should have several elements, starting with a header that includes your contact information and the information of the organization you’re applying to. Then, you’ll say “hello” with a professional greeting. If you need a bit more info, check out our article on how to address a cover letter. After the header and greeting, you’ll also need an introduction, a body, and a closing. We will discuss each of these sections in detail below.

What can you write in the introduction of your cover letter?

Just like an eye-catching photo or great caption, your cover letter needs to grab the reader's attention. Right off the bat, shine a spotlight on your most valuable skill or experience.

Remember, you have a limited number of characters, so don’t waste space. Let them know why you’re interested in the position. Then, trade sizzle for substance; mention your proven track record for increasing audience engagement, your knack for performance analysis, or how you successfully launched a social media campaign that led to increased sales for a past employer. 

If you are being referred to the company, or if you and the hiring manager have a mutual acquaintance, mention it. It's all about connections! Above all else, make sure that your enthusiasm and authenticity shine through—that’s what will make the hiring manager take notice.

What should be mentioned in the cover letter body for a social media manager vacancy?

The body of a social media manager cover letter is where you go into more detail about your qualifications, skills and experience, and unique selling points (USP). Basically, talk about what makes you special!

A good way to do this is to break it down into three sections answering each of the following questions:

1. Why you? Concisely describe your education, expertise, and key skills. Mention any relevant certifications like the Meta Social Media Marketing certification. Then segue into your professional experience with quantifiable achievements for maximum impact. For instance, share the metrics of your successful cross-platform campaigns, or how you increased social media engagement by 30%. Companies want to hire people who get results, and this is a great way to illustrate why you’re that person.

2. Why here? Describe what drew you to this company. Are you interested in working for a large company, or being a part of building a start-up? Does the company have a reputation for helping the community? Compliment the company, while making it clear how you’d be a great fit for the team.

3. Why now? Explain why this position is the next logical step in your career. Are you looking to eventually become a director of marketing? Do you want to start your own firm someday? Is this a step towards becoming a brand manager? Feel free to mention your career goals, how you’ve worked towards them thus far, and how your experience has led you to this opportunity.

Get more in-depth advice in our article on what you should write in a cover letter body.

Do

• • Mention the hiring manager by name, as it demonstrates your ability to research online.
• • Research the company’s current brands, online presence, and recent initiatives, and mention them if relevant.
• • Keep the cover letter to one page, even if you have a lot of experience.

Don't

• • Use social media jargon or get too bogged down with details.
• • Cut and paste information that can be found on your resume.
• • Forget to ensure that your own social media pages are up to date and work-appropriate. If it’s something you don’t want a potential employer to see, delete it or make it private.

How to write a cover letter closing

Don’t just fade away at the end. Use the closing of your social media manager cover letter to motivate the hiring manager to get in touch with you. Keep it brief—no more than one to two sentences—and thank them for their time. Keep in mind that your closing isn’t just for pleasantries; it can get you one step closer to an interview. 

Here’s how you can do this:

• Connect your talent to the position. Show how your skills and experience make you the perfect fit: “I am confident that my experience managing social media, along with my strong communication and data analytical skills, make me an exemplary candidate for this position.”

• Include a call to action. Motivate the hiring manager to take the next step in the interview process: “I would welcome the opportunity to discuss in more detail how my skills and experience align with your company’s needs. Thank you for your time and attention.”

If you need more information on closing strong, learn more in our article on how to close a cover letter.

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