- What should your sales manager cover letter include?
- What can you write in the introduction of your cover letter?
- What should be mentioned in the cover letter body for a sales manager vacancy?
- How to write a cover letter closing
If you’re ready to close the deal on your next sales manager job, you need a cover letter that sells your skills. Learn how to write a compelling sales manager cover letter with our career.io writing guide and example that you can use for inspiration.
In sales, a strong pitch can make all the difference. A cover letter is no different when you’re applying for sales management positions. Your sales manager cover letter needs to convince an employer that you’re the right candidate to lead teams, meet targets, and boost revenue.
This writing guide and sales manager cover letter example will show you how to write a cover letter that gets a recruiter’s attention. We’ll answer these questions:
What should a sales manager cover letter include?
How do you write a captivating introduction?
What details should you include in the body?
How can you close the deal and get an interview?
What should your sales manager cover letter include?
A sales manager cover letter should sell a prospective employer on your management experience and leadership skills. It should include details about your ability to oversee teams, execute sales strategies, and drive revenue growth for an organization.
Begin your cover letter with a header that lists your name, contact information, and details about the company where you’re applying. Below the header, write a greeting to the hiring manager.
Read our article on finding the right cover letter salutation for more tips.
Other parts of your cover letter should include an introduction, a body, and a closing. We’ll show you how to write each one in the following sections.
What can you write in the introduction of your cover letter?
To make a sale, you need to connect with your target client or customer. It’s the same when writing your cover letter introduction. Your introduction should show an employer that you understand what they’re looking for and have what it takes to deliver.
Express your genuine interest in the new position, then quickly highlight your sales management experience and one or two of your top achievements. For example, you might mention how your teams have consistently exceeded sales targets or how you’ve grown market shares for other companies.
If you have a referral or connection in the company, you can also mention their name in your cover letter introduction to help you get the hiring manager’s attention right away.
Dear Mr. Reynolds
As a self-motivated, results-oriented executive with proven success across national account management and sales team leadership roles, I am an ideal candidate for the sales manager opening with Horizon Tech, Inc. Eager to learn more about this exciting opportunity, I have enclosed my resume for your review.
What should be mentioned in the cover letter body for a sales manager vacancy?
Your cover letter body is the perfect place to showcase your dynamic personality and powers of persuasion. This is essentially your sales pitch to a prospective employer about why they should hire you for the role.
Answer these three questions as you write the cover letter body:
Why you? Expand on your sales management experience and training, including relevant courses, workshops, or certifications you’ve completed. Provide specific examples to show the results you’ve achieved in sales or other management positions. Sales is all about numbers, so quantify your successes whenever possible. Use various metrics, like revenue growth, conversion rates, and sales targets, to prove that you’re a sales manager who delivers value.
Why here? Explain why you’re interested in working at the specific company. For example, you can mention its core values, sales approach, company culture, or products. Do your research to show that you understand the company’s goals and needs. Tie your skills and experience to those needs in order to show your fit for the position.
Why now? Discuss why you’re choosing to apply for the position at this point in your career. Do you want to manage a larger team? Are you interested in eventually advancing into a senior management or executive role? Share how the new position aligns with your career goals and how your experience will make an impact in the role.
Want more tips? Check out our article on what to write in a cover letter body.
- • Customize your letter to the company and position. Explain why you’re a good fit for the specific role.
- • Emphasize your relevant skills, such as leadership and customer service.
- • Quantify your achievements, like profit increases and customer retention rates.
- • Use unnecessary jargon or generic phrases. Speak to your unique strengths and abilities as a sales manager.
- • Forget to research the company to connect their values and goals with yours.
- • Speak negatively about past employers.
I take tremendous pride in enhancing sales process efficiency and boosting business profitability. Through my experience in diverse leadership roles, including Strategic Accounts Director, Key Account Manager, and Territory Manager, I have had the privilege of working within all stages of business development. If given the opportunity, I would be pleased to leverage this experience to partner with your staff, collaborate on your immediate and long-term business goals, and help guide sales transformation initiatives.
Further, please note the following highlights from my resume:
Extensive skills and experience in strategic business planning, territory & account management, business development, negotiation & closing strategies, marketing, sales forecasting, and broker selection.
Highly successful background in operations leadership, P&L management, and training and coaching teams in sales and customer service.
Natural talent for elevating customer satisfaction and retention, staff morale, and sales growth due to my dynamic, engaging personality and laser-focused work mentality.
How to write a cover letter closing
Your sales manager cover letter closing should invite the hiring manager to take the next steps. Keep it short and thank them for considering you.
Follow these guidelines to make an impactful closing statement:
Align your skills with the role. Summarize the strengths and qualities that make you an excellent candidate: “I’m excited about the opportunity to bring my proven track record of increasing sales and leading high-performing teams to your organization.”
End with a call to action. Encourage the hiring manager to contact you for an interview: “I look forward to speaking with you further about how I can contribute to your team’s success. Thank you for your consideration.”
End your cover letter the right way. Read our article with tips for closing a cover letter.
If you agree that we may have the basis for an excellent match, please contact me at your earliest convenience to schedule an interview. I would welcome the opportunity to discuss your goals and how I may be of assistance in achieving them. Until then, thank you for your consideration.
Sincerely,
Jason Whitman
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