- What should your community manager cover letter include?
- What can you write in the introduction of your cover letter?
- What should be mentioned in the cover letter body for a community manager vacancy?
- How to write a cover letter closing
Take your career to the next level with our comprehensive guide to composing a community manager cover letter that gets you noticed. Get expert insights on how to highlight your talents combined with strategic tips for tailoring your skills and experience for each potential employer.
Community managers are vital for creating and maintaining a company’s brand—both online and in the “real world.” More than just posting on social media, community managers use analytics and data to discover what works (and what doesn’t), to boost engagement and improve the user experience. While you might be great at building relationships, you might be unsure about how to write a great cover letter. No worries, though—we’ve got you covered.
Just like creating a brand strategy, writing a great cover letter requires a detailed plan to present what makes you special and unique.
In this cover letter guide, along with the corresponding community manager cover letter example, we’ll analyze how to write a cover letter that gets you noticed, including:
What should your community manager cover letter include?
How to write the introduction of the cover letter
What information to provide in the body of the cover letter
How to write a cover letter closing
What should your community manager cover letter include?
The main goal is highlighting the key information you want your reader to notice. A good cover letter contains several sections, all of which provide different information, starting with a header that includes your contact information and the information of the company you’re applying to. Follow the contact information with a friendly, professional greeting. If you need more information on how to address a cover letter, we give more examples and tips in this linked article. After the greeting, an effective cover letter includes an introduction, a body, and a closing, and we’ll discuss each of those elements later in this guide.
What can you write in the introduction of your cover letter?
This is no place to be boring. The introduction of your cover letter should engage the reader right away with an overview of your top skills and traits, like sharing an eye-catching status update on a social media account.
Don’t waste time at the beginning—you have a limited amount of space and you need to use it effectively. State your interest in a particular position within the company, and then support your case with examples of your past successes, such as how you’ve helped financial performance, or increased user participation (using quantifiable data, when possible). And if you have a reference or know someone already working at the company, mention it here. The most important thing is to express your enthusiasm for the job and that you’re a person who gets things done. That’s what will engage the reader.
06/11/2024
Dear Mr. Rhodes
I am excited to apply for the Community Manager position at ABC Company, as advertised on Linkedin. With a passion for fostering vibrant, engaged communities and a proven track record in community management, I am confident in my ability to contribute effectively to your team and help ABC Company continue to thrive.
What should be mentioned in the cover letter body for a community manager vacancy?
The body of the community manager cover letter is where you elaborate on your skills, accomplishments, and experience, all of which make up your Unique Selling Points (USP).
The best way to accomplish this is to outline it in three parts:
Why you? Concisely explain your skills and experience, including education, work history, and achievements, incorporating quantifiable data when relevant. If you were able to raise user engagements or provide cost control recommendations that saved the company money, include them—that’s your USP. Hiring managers want to hire a community manager who gets real results, and the cover letter is a great place to highlight those accomplishments.
Why here? What attracted you to this company? Have you always wanted to work for a large corporation, or are you interested in working with a start-up? Is there something about this organization that you find particularly intriguing? Along with offering praise, ensure you make clear how you’d fit into the company and provide solutions to their issues.
Why now? Why is this position right for you at this point? Is this a step on your way to being Director of Brand Engagement? Is this an opportunity that would move you along your career path? Don’t be overly modest. Share the goals, plans, and special skills that make this a perfect move for you and what you can bring to the table.
Need more information? Check out our blog: What should you write in a cover letter body
- Highlight your experience with different social media platforms, community management tools, and analytics software.
- Mention a mutual professional connection or referral.
- Keep your cover letter concise and on-topic.
- Tailor your cover letter, incorporating keywords from the job description.
- Use highly technical jargon.
- Forget to proofread. Typos and errors look unprofessional.
- Be vague. Use specific examples of your accomplishments and use data to back them up.
- Don’t just summarize your resume; provide context and additional information.
- Don’t be bland: it’s okay to show a little personality.
In my previous role at Johnson&Johnson, I successfully managed and grew a community of over 25K members, increasing engagement by over 300% through innovative content strategies and interactive events. My key responsibilities included moderating forums, developing content calendars, and analyzing community feedback to continuously improve user experience.
Some of my accomplishments include:
Driving Engagement: Conducted job profitability analyses and offered cost control recommendations to Senior Managers and Directors, significantly enhancing financial performance. This strategic approach ensured that our community initiatives were both engaging and cost-effective.
Providing Strategic Insights: Performed monthly personnel and overhead budget analyses and forecasting, providing valuable insights directly to the COO and Head of Finance. This allowed for better resource allocation and more impactful community projects.
Building Strong Relationships: Led initiatives to streamline communication and collaboration between community members and the organization, fostering a sense of belonging and loyalty among members.
Innovative Content Creation: Developed and executed a comprehensive content strategy that increased member interaction and satisfaction, contributing to a 35% increase in active participation.
In addition, I am adept at using various social media platforms, community management tools, and analytics software to monitor and enhance community activities. My ability to create compelling content, coupled with my strong interpersonal skills, allows me to connect with diverse audiences and address their needs effectively.
How to write a cover letter closing
The closing of your community manager cover letter should motivate the hiring manager to get in touch with you. You’re probably aware that you should keep it brief (1-2 sentences) and express appreciation for the reader’s time, but did you know that how you end the cover letter can help you get an interview? Here’s how:
Make a connection between the position and your specific skills and experience. Make it clear why you’d be a great addition to the team: “I am excited about the chance to apply my combination of strategic vision and practical, dynamic experience to ABC Company, where I can support your mission of developing and maintaining meaningful, productive connections.”
Include a Call to Action. Ask the reader to take the next steps in the interview process: “I look forward to hearing from you and discussing how I can meaningfully contribute to your team.”
Need more tips on closing your cover letter? Learn more here: How to close a cover letter.
Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and passion for community management align with the goals of ABC Company. Please feel free to contact me at (585) 555-1234 or [email protected] to schedule an interview.
Sincerely,
Julie Whitmore
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