Lotte van Rijswijk

Lotte van Rijswijk

Why Hire Me?

Interviewing

Why hire me?

Artwork by: Katya Simacheva

  • Why hire me?

One of the most important steps during a career transition is developing a clear and concise professional brand. Many people struggle with this because they aren’t sure how to talk about themselves and they don’t want to feel “fake.”

But your brand isn’t something you come up with as a lie or exaggeration. If you try that, you won’t get far. Your brand is your reputation- what you’re known for in the workplace.

Put simply, your professional brand or “career brand” is your answer to the question:

Why hire me?

Like we said above, your brand is partly your reputation which comes from your career background among other things. Your brand is not only about what you’ve done and what you want to do next, but it’s also a reflection of your passion and purpose. 

Think about the answers to the following questions and how they relate to your unique situation:

  • What are you known for in the workplace?

Lotte van Rijswijk

Lotte van Rijswijk

An ambitious Content Team Lead working with Career.io since 2022, Lotte collaborates with all members of the team from writers to illustrators to ensure high-quality content across platforms. Always interested in finding new trends and topics to help improve offerings, she also oversees other team members and works to support them wherever possible.