But your brand isn’t something you come up with as a lie or exaggeration. If you try that, you won’t get far. Your brand is your reputation- what you’re known for in the workplace.
Put simply, your professional brand or “career brand” is your answer to the question:
Why hire me?
Like we said above, your brand is partly your reputation which comes from your career background among other things. Your brand is not only about what you’ve done and what you want to do next, but it’s also a reflection of your passion and purpose.
Think about the answers to the following questions and how they relate to your unique situation:
What are you known for in the workplace?