We’re seeking a hands-on, detail-obsessed D2C leader to own and scale the performance of a Shopify-based ecommerce website in the beauty and lifestyle space. This role demands a highly operational, growth-oriented executor who brings experience across UX optimization, funnel performance, retention, and digital merchandising.

Preetesh will bring his proven track record in ecommerce and consumer brands to drive conversion uplift, CX excellence, and digital GTM strategies.

🎯 Key Responsibilities

Website Operations & Optimization

• Own daily health, product freshness, and user experience of the brand’s ecommerce website
• Ensure fast load times (<3s) and mobile-first responsiveness across pages
• Oversee all landing pages, content modules, A/B testing, and feature rollouts
• Collaborate with UX/UI and product teams to implement real-time fixes and funnel experiments

Growth & Retention

• Optimize conversion rate (CVR), AOV, and cart abandonment through real-time data insights
• Map user behavior using heatmaps/session replays; plug drop-offs with iterative design testing
• Collaborate with brand and performance marketing to bridge traffic to purchase
• Support CRM/retention campaigns with personalized on-site journeys

Customer Experience

• Own end-to-end homepage-to-checkout experience
• Channel customer feedback into UI/UX and flow improvements
• Drive NPS and loyalty program implementation in collaboration with CRM/CX

Cross-functional Leadership

• Act as the central node across tech, supply chain, content, and marketing
• Lead bug triage, ticket escalation, and tech integration (orders, payments, APIs)
• Champion process hygiene, SLA adherence, and release cadence