About Lorien Finance

Lorien Finance is a global fintech platform redefining the student loan ecosystem for

international learners. By integrating AI, embedded finance, and a full-stack services model

(banking, insurance, accommodation), we’re unlocking frictionless access to cross-border

education financing and essential relocation services.

Role Overview

We’re hiring a VP of Growth to lead all things related to customer acquisition, funnel

optimization, brand growth, and lifecycle retention. You will be the growth co-pilot across

business, marketing, and product, partnering closely with tech, sales, and ops to fuel scalable,

cost-efficient expansion.

Ideal candidates come from fast-growth fintechs or marketplaces with a bias for execution, a

strong GTM engineering mindset, and comfort navigating ambiguity. You're a hands-on growth

leader and AI enthusiast, obsessed with data, experimentation, and building customer-centric

flywheels.

Core Responsibilities

Growth Strategy & Execution

• Define and own the end-to-end growth engine, from awareness to disbursement and

beyond.

• Build full-funnel strategies to optimize traffic, leads, conversion, and CAC payback.

• Spearhead experiments across SEO, paid media, referral loops, lifecycle comms,

influencer, and offline channels.

Customer Segmentation & Lifecycle

• Develop robust customer personas using 1st/3rd-party data.

• Build dynamic lifecycle journeys, personalized across geographies, product stages, and

intent signals.

• Own tools and strategies for lead scoring, cohort behavior analysis, and customer LTV

segmentation.

AI-Powered Growth & GTM Engineering

• Leverage AI agents, LLMs, and automation platforms to scale content, comms, audience

targeting, and creative testing.

• Work closely with product, data, and engineering teams to integrate AI into the growth

stack (e.g., ChatGPT, Claude, LangChain, Segment, HubSpot).

• Deploy tools for predictive intent, channel ROI modeling, and real-time campaign

optimization.

Brand Building & Inbound Demand

• Build Lorien into a category-defining brand in global education finance.

• Collaborate with content, PR, and design to run narrative-driven brand and product

campaigns.

• Launch new growth loops across social, community, affiliate, and influencer ecosystems.

Metrics, Analytics & Experimentation

• Own weekly funnel reviews and OKRs for acquisition, cost efficiency, and LTV.

• Drive structured A/B and multivariate testing for landing pages, messaging, channel

mixes, and user flows.

• Report on campaign performance, surface insights, and adapt strategy dynamically.

Who You Are

• 8–12 years of growth experience, ideally in fintech, lending, marketplace, or B2C SaaS

• Proven track record scaling acquisition channels and optimizing CAC-to-LTV

• Deep understanding of customer behavior, analytics, and cohort-based strategies

• Experience working with AI tools or curious to push boundaries with AI in growth

• Strong storytelling and execution bias — able to zoom out and dive in

• You think like a GTM engineer — you build, automate, measure, and scale

Bonus Points For

• Prior experience in student lending, cross-border finance, or education tech

• Hands-on experience with tools like Segment, Mixpanel, HubSpot, Webflow, Jasper,

Retool, or LangChain

• Previous exposure to PLG (product-led growth) motion

What We Offer

• Founding team access and ESOPs

• Ownership of high-impact growth initiatives across global markets

• Opportunity to build and lead a high-caliber growth org from scratch

• Fast-paced, purpose-driven culture with freedom to innovate