This role contributes to the company’s success by strategically leading store operations while actively identifying growth opportunities, fostering client relationships, and supporting the business’s expansion. The Store Manager is responsible for driving sales, enhancing customer experience, optimizing team performance, and positioning the store as a hub for operational excellence and market development. The role demands commercial acumen, leadership, and proactive engagement with internal and external stakeholders. 

MAIN RESPONSIBILITIES OF THE JOB 

Sales Growth & Market Development 

1. Identify new opportunities within schools, institutions, and businesses to expand the customer base. 
2. Establish and maintain strong relationships with prospective and existing clients to encourage long-term partnerships and repeat business. 
3. Analyze market trends, competitor strategies, and customer feedback to enhance product positioning and store offerings. 
4. Collaborate with internal teams to support the introduction of new product lines and seasonal launches aligned with market demand. 
5. Leverage CRM systems and sales data to monitor customer engagement and drive growth strategies. 
6. Represent the company at community events, networking forums, and educational exhibitions to promote the brand. 

Store Operations & Customer Experience 

1. Oversee day-to-day operations, ensuring efficiency in inventory management, merchandising, and customer service. 
2. Deliver a high standard of in-store experience by resolving customer concerns, ensuring product availability, and maintaining visual excellence. 
3. Plan and execute promotional campaigns, displays, and seasonal arrangements to drive footfall and sales. 
4. Maintain accurate stock records, minimize shrinkage, and implement effective loss prevention practices. 
5. Ensure pricing accuracy and implement regular audits to uphold compliance and profitability. 

Team Leadership & Staff Development 

1. Recruit, train, and mentor store team members to foster a motivated and high-performing work environment. 
2. Set performance targets, conduct regular appraisals, and provide constructive feedback to enhance team capabilities. 
3. Create and manage staff schedules to ensure adequate coverage and operational flow. 
4. Promote a collaborative culture of excellence, innovation, and continuous improvement. 

Financial Oversight & Reporting 

1. Manage the store’s financial performance, including sales forecasting, budgeting, and expense control. 
2. Monitor daily cash handling, approve refunds, and ensure POS compliance. 
3. Generate reports on sales performance, customer insights, and market activity to inform strategic decisions. 

Compliance & Safety 

1. Ensure compliance with all local laws, company policies, and health and safety regulations. 
2. Implement and monitor store-level risk management, safety protocols, and audit readiness. 

COMPETENCIES 

• Commercial Awareness – Strong understanding of retail dynamics and business growth principles. 
• Client Engagement – Ability to build and maintain long-term relationships with key stakeholders. 
• Leadership & Team Development – Empowers and motivates staff to achieve shared goals. 
• Strategic Thinking – Identifies growth opportunities and aligns them with business objectives. 
• Customer Service Excellence – Champions a customer-first culture. 
• Operational Agility – Efficiently manages store processes and adapts to changing retail demands. 
• Analytical Skills – Uses data to drive decisions and improve performance. 
• Technology Proficiency – Familiar with CRM systems, ERP tools, POS software, and Microsoft Office. 
• Communication – Communicates clearly and effectively with internal and external stakeholders. 
• Innovation & Initiative – Continuously seeks ways to improve operations, sales, and service delivery. 

JOB/ PERSON SPECIFICATIONS 

Qualification 

• Bachelor’s degree in Business, Retail Management, or a related field 
• Certification in Sales or Retail Management is preferred. 

Knowledge, Skills, and Abilities 

• Proficiency in Microsoft Office Suite (Word, Excel, Visio, and PowerPoint). 
• Strong leadership and team management skills. 
• Excellent communication and interpersonal abilities. 
• Ability to handle multiple tasks and prioritize effectively. 
• Strong analytical and problem-solving skills. 
• Knowledge of retail operations, customer service techniques, and merchandising best practices. 

Personality Profile: 

• Honest, dependable, and results-oriented 
• Strong interpersonal and negotiation skills 
• Analytical mindset with attention to detail 
• Leadership, adaptability, and commercial drive 

Experience: 

• Minimum of 5+ years of progressive responsibility in retail store operations, with a proven track record of managing store performance and achieving sales targets. 
• Demonstrated success in client development, market expansion, or B2B engagement 

KEY PERFORMANCE INDICATORS

• Store Sales Target Achievement 
• New Customer Acquisition 
• Client Retention and Repeat Business 
• Inventory Accuracy and Shrinkage Control 
• Customer Satisfaction Score (CSAT/NPS) 
• Staff Training and Development Effectiveness 
• Store-Level Revenue Growth and Market Penetration 
• CRM Utilization and Lead Conversion Efficiency