Role Description

Develop Marketing Strategies:

• Create innovative strategies to attract and engage customers for Very Mulberry's U-Pick events.
• Analyze market trends and audience insights to optimize marketing efforts.

Content Creation:

• Develop compelling content and strong messaging for social media posts and updates.
• Collaborate with designers to produce high-quality visuals and creatives.

Influencer Collaboration:

• Identify and negotiate with influencers to collaborate and promote Very Mulberry.
• Foster relationships with influencers to enhance brand visibility and reach.

Content Planning:

• Plan and manage a content calendar to ensure consistent and quality content delivery.
• Schedule posts and updates across various social media platforms.

Customer Engagement:

• Build and maintain relationships with customers through social media interactions.
• Respond to customer inquiries, comments, and feedback promptly and professionally with help of the team.

Organizational Systems:

• Utilize advanced systems and tools for organizing content and media assets.
• Ensure efficient workflow and management of social media campaigns.

Creative Development:

• Collaborate with the design team to create engaging and visually appealing content.
• Develop innovative ideas to enhance brand presence and customer engagement.

Qualifications:

• Proven experience in social media marketing, preferably in the agricultural or event hosting sector and willingness to lear.
• Strong understanding of Instagram, Facebook social media platforms and their algorithms.
• Excellent communication and interpersonal skills.
• Ability to create engaging content and compelling messaging.
• Experience in collaborating with influencers and managing influencer partnerships.
• Proficiency in using social media management tools and analytics.
• Creative mindset with the ability to think outside the box.
• Strong organizational and time-management skills.