Optimal, on behalf of its Client, a Leading Automotive company, is looking for a digitally fluent, creative Social Media Manager based in Athens.

As a Social Media Manager,you will be responsible for developing and executing our social media strategy, managing daily communications across platforms, and collaborating with internal teams and external partners.

Responsibilities:

• Develop and implement a strategic content calendar across all social platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok), ensuring timely and engaging content aligned with our brand values.
• Work closely with the Brand Managers to maintain a consistent tone of voice, messaging, and visual identity across all social media channels.
• Edit and tailor creative assets (copy, images, videos) for each platform’s unique specifications and audience preferences, ensuring all content is high-quality and on-brand.
• Act as the key point of contact for creative and performance marketing agencies. Provide detailed briefs, manage project timelines, and oversee the timely delivery of campaign assets.
• Contribute to larger marketing initiatives by preparing campaign briefs, assisting with copywriting, and ensuring cross-functional alignment on messaging and scheduling.
• Support the planning and execution of promotional events, product launches, and branded activations—both online and offline.

Qualifications:

• 3+ years experience in marketing, communications, or digital media—ideally within the automotive, retail, or consumer goods sectors.
• Solid understanding of social media trends, analytics, and best practices
• Hands-on experience with tools like Meta Business Suite, Hootsuite, Τικ Τοκ etc.
• Basic design/editing skills using Canva, Adobe Creative Suite, or similar
• Proficient in Microsoft Office (Excel, PowerPoint, Word)
• Fluency in both Greek and English, with excellent verbal and written communication in both languages.
• Excellent organizational and multitasking skills
• Strong communication skills
• Creative, detail-oriented, and proactive

Company offers:

• A competitive salary package based on experience
• Career growth within a leading automotive brand
• Hands-on exposure to innovative digital and marketing strategies
• A collaborative, forward-thinking team environment
• Opportunities for continuous learning and professional development

About Optimal

Since 2005, Optimal has provided unparalleled, bespoke HR services to large organizations and SMEs operating in the EMEA region. We pride ourselves on delivering a 360° business support platform to our clients through 6 service divisions:

• Talent Acquisition
• HR Strategy & Talent Development
• Learning & Development
• Workforce Management
• Recruiting
• Outplacement