Responsible for developing event plans for FMCG brands (such as Mengniu), including proposal creation, execution plan adjustments, on-site implementation, and final settlement.
Participate in event planning and collaborate with the design team to ensure consistency between copywriting and visual style.
Over 5 years of independent management experience in FMCG/dairy brand projects.
Capable of overseeing design, following creative direction, understanding production, writing content, and systematically managing projects.
Familiar with the characteristics of FMCG industry events and able to quickly understand client needs.
Ability to deeply explore client potential with a stable and professional attitude.