The Opportunity

“The EMEA Field Marketing Leader is responsible for leading a team to develop and execute region and solution specific marketing programs. The field marketing leader defines the field marketing strategy, ensuring it’s aligned with the deployment strategies leveraged by sales leaders, along with the overall marketing strategy and objectives, then manages a team to execute these plans by sub-region through a team of field marketers and sales development representatives It is critical that the holder of this position becomes familiar with FICO’s brand positioning, product offerings, and product development roadmap and client challenges.” – Hiring Manager.

What You’ll Contribute

• Determine the fiscal-year account-based marketing (ABM) and demand strategy, model plans and resource allocations, and design a plan to support the sales deployment models and business go-to-market strategies leveraged in each of the supported sub-regions. Work with team to design and execute campaigns to drive customer engagement and incremental revenue.
• Own marketing targets for the region within the allocated marketing budget.
• Build and maintain partnership with the EMEA Sales leadership team becoming an integral part of the EMEA Leadership Team. Coach team to become an extension of the sub-region teams involved in planning and execution of account level plans.
• Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year regional strategy.
• Work with global field marketing teams to identify and align on key priorities.
• Interlock with regional field sales leaders to ensure ongoing agreement on priorities, making adjustments to accommodate changing market conditions and emerging opportunities, attend regular sales deal reviews, pipeline reviews and regional quarterly business reviews.
• Create and support a culture of segmentation and testing to continuously enhance the efficiency and effectiveness of field marketing programs developed for each sales deployment model.
• Evaluate, select, and manage vendors that contribute to local field marketing programs — e.g., demand marketing agencies, teleservices agencies, digital advertising publishers, predictive and intent monitoring services, social monitoring services, designers, copywriters and translation agencies, channel marketing concierge agencies.
• Ensure all field marketing programs comply with local data privacy regulations.
• Strategically build the plan for the region including account-based marketing (ABM), lead generation campaigns, executive engagement programs, and marketing automation programs such as nurture tracks.
• Develop strategy for participating in industry conferences and trade shows, e.g., identify highest impact venues and optimal format including involvement of founders. Ensure FICO participation drives significant lead generation and maximizes ROI.
• Develop ongoing relationships with key customer accounts, academic institutions, other industry leaders, and regulatory authorities as needed.

What We’re Seeking

• Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment.
• Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline.
• Proven track record of developing world class marketing teams in a high growth environment.
• Maturity and skill in working with senior executives, customers, and sales teams to align on goals and work through business challenges.
• Creative skills in both communications and problem solving.
• Knowledge and experience in building demand marketing plans.
• Excellent verbal, written communication, and presentation skills.
• Bachelor’s degree, preferably in a marketing or related field; Master’s degree or MBA is strongly preferred or equivalent commercial gained experience.

Our Offer to You

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.