Who We Are

Let Our Journeys Enrich Life

Carry essentials exist to make movement a worry-free experience, allowing us to focus on the bigger picture of our journeys. Today's industry brands are exhibiting a growing disconnection from the deeper purpose of movement, seen in standard-fare products that neither challenge norms nor present new solutions that facilitate better mobility.

LOJEL is about refocusing on how people move, but more importantly, why: connection. Putting the purpose of our journeys at the forefront of the discussion opens up opportunities for innovation. This process of discovery is what lets us empower people to move better and focus on what truly matters.

Our mission is to spark the human connections that make the world a better place—by empowering people’s journeys with thoughtful carry essentials for travel and everyday movement. We are Driven By Diversity, Intentional By Design and Purposely Positive—core values upholding our ultimate goal to inspire movement within communities and across the globe.

LOJEL is an international carry essentials brand—founded in Japan in 1989, currently headquartered in Hong Kong with teams in North America, Europe, and the Asia Pacific—and is sold in 15 territories across the globe.

SUSTAINABILITY AT LOJEL

At LOJEL, we're committed to driving positive change. We recognize the challenges our world faces, particularly with the looming climate crisis. The future is uncertain, and as a forward-thinking brand, we're dedicated to taking action.

Sustainability is at the core of our mission. By 2026, we aim to achieve B Corp certification, becoming climate neutral, and ensuring that 50% of our products are crafted from recycled or sustainable materials. To achieve these goals, we're building a team that's ready to take on this challenge head-on. Join us in making a meaningful impact on our planet while embracing a rewarding career at LOJEL.

About The Role

This role sits at the intersection of product clarity and creative expression. You’ll lead copywriting for everything from product naming and ecommerce copy to brand campaigns and GTM toolkits. Whether distilling a product’s purpose into a few powerful lines or concepting narratives that connect emotionally—you’ll bring consistency, precision, and voice to everything we say.

What You’ll Do

• Own and craft product copy across our ecosystem: product names, descriptions, spec callouts, packaging, hangtags, manuals, internal toolkits, and ecommerce.
• Partner closely with Product, Brand, Digital, and Creative to translate features into clear, benefit-led language that speaks to our customers.
• Develop campaign copy—from concept lines and headlines to retail storytelling, digital content, and social.
• Create and uphold LOJEL’s tone of voice across all platforms, helping evolve it as the brand grows.
• Support seasonal launches, color drops, and product system messaging across digital, retail, and marketing channels.
• Contribute to naming systems, messaging frameworks, and foundational brand storytelling work.
  
  

What You Bring

• 5–8 years of copywriting experience, ideally across both product and brand environments (DTC, lifestyle, or design-led brands a plus).
• A portfolio that demonstrates sharp product writing and creative storytelling.
• A strategic, collaborative mindset—you know how to adapt your voice to purpose, channel, and audience.
• Detail-obsessed, organized, and confident working across multiple projects at once.
• Familiarity with ecommerce best practices and product storytelling across digital platforms.
• A love for design, a respect for process, and the instinct to know when a few good words say it best.
  
  

What You'll Get

• Competitive remuneration
• 20 Annual Leave Days
• Additional leaves including maternity, paternity, dental, marriage, childcare & adoption leaves
• Medical and Dental Insurance
• LOJEL friends & family discount year-round & much more…
  
  

**Our company is a signatory to the Racial Diversity and Inclusion charter for Employers of the Equal Opportunities Commission.**