该职位来源于猎聘 This position, (Senior) Consumer Marketing Insights Manager, is a critical role to ensure the business decisions are made based on solid consumer understanding and insights across innovation, activation, communication and category brand strategies. Core responsibility areas are:

• Innovation discovery and development
• Work closely with global CMI team on developing innovation testing guidelines, most up-to-date winning solutions, exploring feature-ready methodologies.
• Be an active part of developing BAH/ CN NPD strategy and make sure it is centralized in solid consumer needs, brand strategy and category knowledge & insight.
• Design and implement consumer exploration and validation process aiming to develop winning NPDs, using and also developing global standard and CN agile tools.
• Consult, advice and influence key stakeholders on right interpretation of research results.
• Consumer trend
• Work as a core window to collect and process the consumer and category trend of CN fed into innovation and communication development.
• Collaborate with global team of trend scouting to keep consistent on overall structure.
• Brand health tracking
• Gatekeeper and advocator of brand health tracking, build BHT as the core tool and KPIs guiding build building journey of NIVEA in CN.
• Work closely with global BHT team to bridge the local needs and global standard, continuously finetuning the BHT design.
• NPD post launch monitoring
• In charge of monitoring the in-market performance of core NPDs, incl. sales performance, consumer feedback, source of business, consumer profiles, related social insights, etc. Requirements:
• Bachelor Degree or above.
• Fluent English communication skills, and better to understand Chinese for global talents
• Total 10+ years of research experience in multinational companies, with 5+ years of experience in CMI team of FMCG companies is preferred.
• Solid knowledge of market research methodologies both in quantitative and qualitative, and be able to provide business insights through research data.
• Experience in market researches of innovation development is a must.
• Think strategically, working independently, can land research results and data in an impactful and compelling way.
• Strong communication and stakeholder influencing skills.