Report to: Chief Marketing Officer

Location: Shanghai, China

Objectives

We seek a high-energy, experienced leader who combines expertise in demand generation marketing with exceptional skills in communication, organization and managing teams and stakeholders. This role will be responsible for driving go-to-market strategies and campaigns in the APAC market for Johnson Controls and leading a team of marketers across multiple countries.

The ideal candidate is ambitious, a good communicator and educator, collaborative and ready to roll up their sleeves as JCI continues to grow. The leader will champion a culture of growth, collaboration and ROI marketing.

The successful candidate will play a critical leadership role across all businesses and be a key member of the Marketing Leadership Team. He/she will drive digitally enabled marketing campaigns to direct selling motions in the field as well as enabling channel partners based on business priorities with a strong focus on Create/Capture/Convert/Expand demand with customers.

Responsibilities

• Serve as champion for all demand generating activities with a specific focus on digital execution (SEO, marketing automation, social media, etc.).
• Partner with regional general managers, commercial leaders and in-country leaders to deliver impactful campaigns that deliver results along all stages of the customer life cycle and drive demand in across all channels to market
• Work with product marketing teams, field teams, and marketing center of excellence to develop value propositions for target customers into local campaigns, alongside large regional deployments driving new product/solution introductions, industry focus and specific service and product offerings.
• Lead and support a team of APAC-based marketing professionals.
• Partner with P&L owners to manage distributed budget for the function.
• Work collaboratively with field marketing, product marketing, sales and services teams to ensure holistic view of demand generation activity and ensure connectedness across efforts.
• Define plan for in-market events – virtual/webinars, tradeshows, proprietary events and networking activities.
• Report out regularly on KPIs, results and progress related to each stage of funnel.
• Build and nurture relationships in account management to drive an account-based marketing activities.
• Deliver enablement and drive demand growth with channel partners
  
  

Requirements

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.
• Demonstrated experience leading teams and initiatives around digital marketing
• Deep understanding of demand generation including lead scoring, MQL/SQL handoffs and CRM systems in a distributed, multi-line of business environment.
• Ability to develop effective marketing programs understanding the trends and issues facing marketers in the digital age.
• Excellent analytical and interpersonal skills and presents convincingly to peers, executives, partners, and customers.
• Exceptional enterprise leadership skills in a dynamic and fast growing organization.
• Good knowledge of CRM and marketing technologies to drive productivity and execution excellence
• Strong project management skills with ability to create organized project plans to reflect workstreams, milestones, dependencies and resources.
• Excellent written, oral, and presentation skills, including the ability to synthesize complex and technical information into clear recommendations and courses of actions.
• Efficient and effective relationship builder in a remote working environment.
• Willingness to travel.
  
  

Preferred

• Advanced degree (e.g., MBA, etc.)