Purpose of the role:

The Senior Associate, Marketing Science’s role is to support the agency’s mission to help our clients grow their business. By contributing to the delivery of analytical approaches – typically across multiple clients – the Senior Associate, Marketing Science helps PHD and our clients better understand the business impact of client investment. A key part of the role is collaborating with people across PHD – to gain an understanding of the wider media & marketing business and to contribute your perspective in supporting others.

The main focus of this function is: Product

An excellent Senior Associate, Marketing Science will blend analytical thinking, domain knowledge, communication and collaboration into their day-to-day work. They’ll at managing complex analytical projects and actively practice using simple language to explain complex concepts.

The Role & Expectations

Analysis:

• Familiarity with the detailed requirements of one or more key analytical approaches (e.g. marketing mix modelling, campaign lift analysis, surveys, marketplace analysis, etc…)
• Ability to manage complex analysis projects while maintaining a keen attention to detail and organizational oversight
• Effective use of a range of analytical tools including, for instance, Excel, Alteryx, R, Tableau

Communications:

• Be able to distil complex ideas into concepts that are easily understood and built upon by others
• A developing presenter that can create and deliver compelling decks

Agency Engagement:

• Partner with colleagues to better understand the implications of marketing science on other areas of the agency and vice versa

Media Acumen:

• Develop a grounding in media planning requirements and approaches
• Develop an understanding of how media agencies function

Innovation:

• Maintain a healthy curiosity about the approaches being undertaken around the agency, OMG and the industry
• Identify new analytical approaches and new ways to communicate findings
• Partner with people in other disciplines (e.g. performance, planning & activation) to apply findings from analysis

Your Responsibilities

• Establish & maintain fluency in the wide range of data and tools available for analysis
• Manage the extraction, translation and preparation of data on a range of projects while maintain exceptional accuracy
• Apply a range of analytical methods (including descriptive statistics, regression, light machine learning, data visualization) to contribute to a wide range of projects
• Support more senior members of the Marketing Science team in the development and delivery of projects
• Collaborate with colleagues to tailor communications to clients
• Contribute content and presentations to client education seminars
• Contribute to overall agency goals (e.g. development of case studies & award submissions)

Expected Behavioral Attitude

In his/her mandate, the "Senior Associate" demonstrates the following skills:

• Attention to detail and commitment to accuracy
• Positivity, passion and determination
• Spirit of collaboration and teamwork
• Good management of emotions and intentions
• Effective communication with colleagues
• Organizational skills and rigor
• A sense of innovation

Core Competencies

1. Analytical ability
2. Professionalism
3. Developing communication & presentation skills
4. Problem solving ability
5. Sound judgment
6. Curiosity – an interest in media & marketing and beyond

Desired Technical Skills

1. Experience in SAS, SPSS, R or other advanced analytics software packages
2. Experience / familiarity with concepts of database design and SQL
3. Experience/ familiarity in ad-serving and web analytics tools
4. Experience / familiarity with syndicated research sources/tools (Vividata, Numeris, Environics, Infosys, etc…)
5. Experience / familiarity with digital ad effectiveness research
6. Proficiency with Microsoft Excel and PowerPoint