Job Description

We are seeking a self-motivated and innovative individual who can partner across Marketing, Engineering, Operations, and Learning teams to drive an impactful singular identity of the brand among students.

Responsibilities

• Gain insights through in-depth market and user research in the ed tech domain.
• Develop a deep understanding of student personas and journeys.
• Build, frame & execute a persona-based communication plan to improve learning outcomes and product adoption.
• Articulate the value proposition of products & create compelling brand positioning and messaging.
• Conceptualize, build out, execute, and measure communication initiatives end-to-end. Improve CX (Customer Experience) through NPS, surveys, and feedback.
• Own product storytelling across external channels such as web, email, video, PR, etc.
• Develop comprehensive Lead nurturing plans for marketing & growth teams. Facilitate the marketing team to generate strong momentum ahead of new product launches.
• Work on cross promotion, reactivation strategies, funnel conversion strategies.
• Monitor and analyse the performance of campaigns and iterate accordingly.
• Expertise in tools like Clevertap, Clarity, Hotjar, Webflow, and Google Analytics.
• Focus on implementing programs that consistently generate new, high-quality leads for our company

Requirements

• Self-starter always striving to go the extra mile to deliver a delightful student experience.
• Passion for products & constant curiosity about consumer pain points.
• Excellent written and verbal communication skills.
• Have great project management and business process design skills.
• 2-3+ years of experience in Product Marketing or similar roles.