Responsibilities

• Manage all aspects of Google Ad campaigns & other search channels for lead gen .
• Must be able to run DV 360 campaigns on their own.
• Create and launch new campaigns with specific goals, target audiences, budgets and bidding strategies.
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Monitor key metrics like impressions, clicks, conversions, cost per click and return on investment to understand the effectiveness of campaigns.
• Must effectively target audiences with respect to demographic, geographic, and psychographic groups in ad campaigns.
• Manage and optimize display campaigns across multiple devices.
• Develop PPC strategies to increase online visibility
• Collaborate with performance marketing team internally for the best practices implementation .
  
  

Below are the qualifications expected of a Performance marketing specialist :

• Graduate /post graduate in business management – preferably Post grad .
• In-depth knowledge of Google Ads, Microsoft Advertising and Google Analytics.
• Understanding of DV 360 .
• Knowledge on Programmatic platform’s & Native platforms to run campaigns is a plus .
• Understanding on Mobile marketing to run mobile specific campaign’s.