About The Role

We are looking for a Performance Marketing Specialist to optimize paid ad campaigns and SEO strategy to generate high-quality leads at a lower cost. Your primary focus will be Google Ads, LinkedIn Ads, and website SEO.

Key Responsibilities

• Plan & execute paid campaigns on Google, LinkedIn, and other B2B platforms.
• Optimize ad spend to improve customer acquisition cost (CAC) and ROAS.
• Perform SEO analysis, keyword research, and on-page optimization.
• Conduct A/B testing on ad creatives, landing pages, and conversion funnels.
• Analyze campaign performance and generate insights for lead growth.
  
  

Qualifications

â… 3+ years of performance marketing & SEO experience.

â… Hands-on experience with Google Ads, LinkedIn Ads, and paid retargeting.

â… Strong knowledge of SEO tools (SEMrush, Ahrefs, Google Analytics).

â… Ability to reduce ad spend waste & maximize conversion rates.

Preferred Degree

• Bachelor's in Marketing, Digital Marketing, Data Analytics, or Business
• Certifications in Google Ads, Meta Ads, LinkedIn Ads, or SEO are highly valued
  
  

More Important Than Degrees

• Experience managing Google Ads, LinkedIn Ads, and Paid Retargeting Campaigns
• Knowledge of performance marketing metrics like CAC, ROAS, and CTR
• Hands-on expertise in SEO tools (SEMrush, Ahrefs, Moz)