Performance Marketing Manager

We’re hiring a Senior Performance Marketer on behalf of a dynamic service provider in the entertainment industry. This role focuses on driving growth across casino and sportsbook brands. We're looking for a creative, analytical marketer who thrives in fast-paced environments, excels at optimizing campaigns, and isn’t afraid to experiment across both regulated and unregulated markets.

Key Responsibilities:

• Channel Discovery and Experimentation: Identify, vet, and test new performance marketing channels using experimental budgets. Rapidly eliminate underperforming channels and scale successful ones to maximize ROI.
• Negotiation and Partnership Management: Build and manage relationships with DSPs, ad networks, and other performance marketing partners, demonstrating seniority and professionalism in negotiations.
• Campaign Optimization: Conduct AB tests, analyze performance data, and implement improvements to optimize campaign results.
• Creative Execution: Design engaging banner ads and write compelling copy using tools such as Bannerflow or Creatify.ai to enhance campaign performance.
• Market Adaptation: Develop and execute strategies for unregulated markets, employing creative and resourceful approaches to navigate challenges.
• Vertical Flexibility: Seamlessly switch between casino and sportsbook verticals, tailoring strategies to suit each audience and brand.
• Data-Driven Insights: Leverage analytics to inform decision-making, measure the success of campaigns, and refine future strategies.

Must-Have Qualifications:

• At least 5 years of performance marketing experience, with a proven track record of driving results across multiple brands.
• Hands-on experience managing DSPs and ad networks.
• Demonstrated ability to discover, test, and scale new marketing channels with an experimentation-first mindset.
• Strong negotiation skills with the ability to build and maintain senior-level partnerships.
• Proficiency in tools like Bannerflow or Creatify.ai for ad design and copywriting.
• Expertise in running AB tests and optimizing campaigns for performance.
• Experience working in unregulated markets, with a knack for creative problem-solving.
• Ability to work across both casino and sportsbook verticals with ease.

Nice-to-Have Qualifications:

• Familiarity with affiliate marketing and related performance channels.
• Knowledge of international marketing regulations and compliance requirements.
• Experience with multi-brand management in the iGaming industry.
• A passion for sports betting and casino games, with personal insights into audience behavior.

Why Join Us?

• Work with a forward-thinking team in a fast-paced, innovative industry.
• Lead performance marketing initiatives that drive growth across multiple verticals and brands.
• Take ownership of campaigns from strategy to execution, making a tangible impact on the business.
• Collaborate with industry experts who value creativity, ingenuity, and data-driven results.

If you’re a performance marketing expert ready to explore new frontiers and optimize campaigns with creativity and precision, we’d love to hear from you!

Send your CV to [email protected]