Location: 5 days working from Gurgaon office – WFO
About Zeen Digital
We are a team with an average experience of 15+ years into Telecom & ISP domains for last 8+ years. At Zeen, we specialize in driving user traffic & acquisition, installs, generating leads for Telecom VAS and Entertainment Apps, OTTs, Dating Apps & Other services through performance based innovative marketing strategies
We expertise in targeting, segmenting & optimizing campaigns across digital channels Google AdX, DSP Network, Facebook Apps, TikTok, Affiliate Marketing Programs
Job Summary:
Zeen Digital is seeking a highly motivated and results-oriented Performance Marketing Manager to drive user acquisition, engagement, and conversions across our diverse portfolio of services in the gaming, streaming, dating, gambling, and nutra verticals. The ideal candidate will be a seasoned performance marketer with a proven track record of successfully managing client relationships, leveraging various Demand-Side Platforms (DSPs), collaborating with publishers and advertisers, and executing data-driven marketing strategies. This role requires a strong understanding of marketing principles, technical integrations, rigorous testing methodologies, and meticulous monitoring of key performance indicators (KPIs) across different pricing models.
Key Responsibilities:
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Client Management:
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Serve as the primary point of contact for key clients, understanding their business objectives, marketing goals, and performance targets.
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Develop and present performance marketing strategies, plans, and reports to clients, ensuring transparency and alignment.
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Build and maintain strong, long-lasting client relationships through proactive communication, regular updates, and performance reviews.
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Effectively manage client expectations and address any concerns or issues promptly and professionally.
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Campaign Management & Execution:
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Develop and execute comprehensive performance marketing campaigns across various channels, direct publisher buys, affiliate networks, and social media platforms.
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Deeply understand the nuances of marketing for gaming, dating, streaming, gambling, and nutra services, adhering to relevant regulations and ethical guidelines.
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Identify, evaluate, and onboard new publishers and advertising partners to expand reach and drive performance.
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Negotiate and manage commercial agreements with publishers and advertisers to ensure cost-effectiveness and optimal ROI.
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Technical Integrations & Implementation:
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Collaborate with technical teams to ensure seamless tracking and integration of marketing campaigns, including pixel implementation, API integrations, and attribution setup.
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Troubleshoot technical issues related to tracking, data discrepancies, and campaign delivery.
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Stay up-to-date with the latest marketing technology and integration best practices.
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Testing & Optimization:
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Develop and execute rigorous A/B and multivariate testing strategies for ad creatives, landing pages, targeting parameters, and offer structures.
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Analyze test results, identify key learnings, and implement data-driven optimizations to improve campaign performance.
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Continuously explore new targeting methods, audience segments, and creative approaches to maximize results.
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Offer Management & Launch:
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Collaborate with internal teams to develop compelling and effective marketing offers tailored to specific target audiences and campaign goals.
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Manage the end-to-end process of launching new offers, ensuring proper tracking, communication, and performance monitoring.
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Performance Monitoring & Analysis:
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Establish and monitor key performance indicators (KPIs) such as CPM (Cost Per Mille), CPA (Cost Per Acquisition), CPR (Cost Per Registration), CPI (Cost Per Install), CPC (Cost Per Click), conversion rates, click-through rates (CTR), and return on ad spend (ROAS).
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Utilize analytics platforms (e.g., Google Analytics, Adjust, AppsFlyer) and DSP reporting tools to track campaign performance, identify trends, and generate insightful reports.
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Provide regular performance updates and recommendations to clients and internal stakeholders.
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Identify and analyze underperforming campaigns and implement corrective actions to improve results.
Qualifications:
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Bachelor's degree in Marketing, Business, or a related field.
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At least 3-4 years of proven experience in performance marketing, with a strong focus on client management and direct response campaigns.
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Demonstrated success in managing campaigns across various DSPs, publisher networks, and advertising platforms.
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Specific experience marketing for streaming, gaming, dating, gambling, and/or nutra services is highly preferred.
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Strong understanding of marketing principles, digital advertising ecosystems, and attribution models.
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Solid technical aptitude and experience with marketing technology integrations, tracking pixels, and analytics platforms.
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Proven ability to develop and execute A/B testing strategies and analyze results to drive optimization.
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Excellent analytical and problem-solving skills with a data-driven mindset.
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Strong communication, presentation, and interpersonal skills, with the ability to effectively manage client relationships.
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Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
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Proficiency in1 Microsoft Office Suite (Excel, PowerPoint).
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Bonus Points:
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Experience with specific DSPs relevant to our target verticals.
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Familiarity with affiliate marketing.
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Experience with marketing automation tools.
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Certifications in relevant marketing platforms (e.g., Google Ads, Facebook Blueprint)