We’re on the lookout for a strategic, data-led E-commerce & Performance Marketing Manager who will be responsible for managing our online sales platforms and executing ROI-focused ad campaigns. This role requires both analytical thinking and creative problem-solving to boost brand visibility, drive sales, and ensure a seamless e-commerce experience for our customers.

Key Responsibilities:

E-commerce Management:

• Manage and optimise listings across our website (Shopify) and other marketplaces (if any).
• Ensure accurate product uploads, descriptions, categorisation, and inventory sync.
• Coordinate with design, production, and logistics teams to ensure smooth order fulfilment.
• Improve UI/UX, conversion rates, and average order value (AOV) on our store.
• Set up seasonal/occasion-based collections and promotional banners.

Performance Marketing:

• Plan and execute paid campaigns across Meta Ads Manager (Facebook, Instagram), Google Ads, and other relevant platforms.
• Develop audience segmentation, lookalike strategies, and retargeting funnels.
• Monitor key metrics: ROAS, CPC, CTR, CPM, Conversion Rate, etc.
• Optimise ad creatives, landing pages, and funnels for maximum ROI.
• Coordinate with the content team for creatives aligned with the campaign goals.

Analytics & Reporting:

• Regularly track, analyse, and report performance metrics.
• Use insights to improve future strategies and recommend product opportunities.
• Understand customer behaviour and identify trends through tools like GA4, Meta Analytics, and Shopify Analytics.

Requirements:

• 3–5 years of experience in performance marketing and e-commerce, preferably in fashion, D2C, or lifestyle sectors.
• Proficient in Meta Ads Manager, Google Ads, and Shopify (or similar platforms).
• Strong understanding of funnel-based marketing and customer journeys.
• Hands-on with campaign tracking, UTM, remarketing, and A/B testing.
• Knowledge of SEO, email marketing tools (like Klaviyo/Mailchimp), and basic design skills is a plus.
• Excellent communication and project management skills.

Why Join Us?

• Work closely with a passionate and creative team.
• Shape the digital growth of a rapidly emerging Indian ethnic wear brand.
• Opportunity to experiment, lead, and create impact.

To Apply:

Send your resume, portfolio (if any), and a short note on why you'd like to work with Char Chaand to [email protected]