About ZET:

At ZET, we believe that passion fuels those who shape the world. Our team is on a mission to make a real impact by driving financial inclusion and accessibility across Bharat. With over 500 million online users in underserved regions, we are building an ecosystem that connects consumers to trusted financial solutions that were once out of reach. Empowered by technology and trust, we are making financial services more affordable and within reach for the next billion Indians.

Through our ZET platform (B2C), we focus on empowering individuals, especially those new to credit (NTC) or with low credit scores, to build and improve their CIBIL scores. One of our key offerings is the Magnet FD Credit Card, co-branded with SBM. The Magnet card plays a pivotal role in helping users from Tier 2, 3, and 4 cities boost their credit scores. By providing insights & solutions into their creditworthiness, consumers are empowered to make informed financial decisions, unlocking opportunities for loans, mortgages and greater financial stability.

On our ZET Partner (B2B) platform, we connect communities in Tier 3 and 4 cities to a wide network of financial brands and credit products. By leveraging a trusted network of agents, we bridge the gap between consumers and top banks, making financial services more accessible and tailored to the specific needs of these underserved markets.

Raising $13M in our series A funding in March 2022, we are proud to be backed by General Catalyst, Nexus, Sequoia Surge, Waterbridge and other leading Angel Investors. Starting with only two in 2019, we are now a workforce of high spirited people diligently striving to enable fintech for Bharat.

Problems we are solving

• Lack of awareness - Consumers are unaware of the best financial solutions in the market.
• No proper medium - Fintech brands find it difficult to reach out to the right consumers in tier 2,3 & 4 cities.
• Trust deficit - Unlike an urban user, consumers from rural areas lack trust in modern fintech services & products.

The rise of ZET

• April 2019, Founded by Manish Shara & Yash Desai
• August, 2020, Raised Seed Funding led by Waterbridge Ventures
• July 2021, Raised $5 M led by Sequoia’s Surge, Nexus Venture Partners & renowned Angel investors.
• March 2022, Raised $13M in Series A round led by General Catalyst & renowned Angel investors.

Angel Investors who trust our mission

• Kunal Shah - Co Founder, CRED
• Kalyan Krishnamurthy- CEO Flipkart
• Harshil Mathur - Co Founder, Razorpay
• Vidit Aatrey - Founder & CEO, Meesho
• Sujeet Kumar - Co Founder, Udaan
• Lalit Keshre - CEO, GROWW
• Gaurav Munjal - Co-founder & CEO, Unacademy
• Aakrit Vaish - Co-founder & CEO, Haptik
• Jitendra Gupta - Founder, Jupiter
• Amrish Rau - CEO PineLabs
• Gokul Rajaram - Product & Business, Doordash

Why ZET

• High-end Technology
• Make in India
• Accelerated Growth
• Build for next Billion users
• Fast pace & Innovation
• Opportunity to Thrive

Responsibilities:

• Execute, monitor, implement and optimize performance marketing campaigns across Google Ads (including Search, Display, Retargeting, Discovery and YouTube Ads) and Meta Ads and other ad platforms to meet our business objectives and KRAs.
• Daily create, update, and maintain campaign performance tracking dashboards and reports and provide actionable insights to inform decision-making and drive continuous improvement.
• Collaborate closely with internal teams including Creative, Content and Data Analytics to ensure alignment of performance marketing initiatives with overall business goals. Also ensure performance marketing requirements & on time delivery from above teams.
• Communicate campaign performance insights and analytical recommendations to performance marketing manager in a clear and concise manner.

Requirements:

• Knowledge of Meta ads manager, Google ads manager platforms handling for campaign creation as well as reporting
• Good analytical & critical thinking skills
• Hands on Knowledge of Microsoft Excel & G-suit ( Google sheet, Google document,Ppt etc. )
• Excellent verbal and written communication skills with the ability to articulate complex ideas and strategies clearly and effectively.
• Ability to collaborate cross-functionally and work effectively in a team-oriented environment
• Proactive approach to problem-solving with a passion for staying updated on industry trends, emerging technologies and best practices in performance marketing and digital advertising.
• Accustomed to dealing with ambiguity in a fast-paced environment.

What you learn

• Real-time exposure to performance marketing across various digital channels.
• Hands-on experience in campaign and budget management, performance analysis and reporting.
• The opportunity to work with a high-performing team and build practical knowledge of industry-standard tools and strategies.