Performance Marketing Creative Strategist

We are looking for a Creative Strategist with a focus on Performance marketing creative strategy for influencer videos, static images, and multimedia content. In this role, you will oversee the creation of compelling, high-converting video & static content for performance marketing campaigns. You will work closely with designers, influencers/models, product & brand teams to design content concepts that resonate with target audiences and drive measurable results across various digital platforms.

Key Responsibilities:

Video/Static Concept & Strategy Development:

• Develop creative strategies and concepts for performance marketing videos/statics that align with brand goals and drive customer acquisition and conversions
• Collaborate with the performance marketing team to understand campaign objectives, target audience, and performance goals
• Create content narratives that showcase skincare products, focusing on their unique selling points and consumer benefits

Content Production & Storyboarding:

• Lead the ideation and storyboarding process for performance marketing content, ensuring alignment with both brand guidelines and marketing objectives
• Oversee the production of short, engaging video ads, static images, and GIFs for social media, display ads, and other digital channels (Facebook, Instagram, YouTube, etc.)
• Partner with videographers, photographers, editors, and graphic designers to bring creative concepts to life

Data-Driven Creative Optimization:

• Analyze the performance of influencer campaigns using data and metrics such as click-through rates, conversion rates, and customer acquisition cost (CAC)
• Optimize creative content based on real-time performance data and A/B test variations to improve effectiveness
• Continuously refine messaging, visual elements, and content style to enhance campaign performance and meet ROI targets

Trend & Audience Insight Integration:

• Stay up-to-date with influencer marketing trends, best practices, and platform-specific content formats (e.g., Reels, Stories, etc.)
• Conduct research on audience behavior, preferences, and competitor influencer strategies to inform creative development
• Adapt creative strategies to ensure they are relevant and appealing to different audience segments

Influencer Collaboration & Cross-Functional Coordination:

• Work closely with performance marketers to align influencer content strategies with paid ad campaigns and digital marketing goals
• Collaborate with product and brand teams to ensure influencer content accurately reflects the brand's tone, aesthetic, and product benefits
• Coordinate with external agencies, production teams, and influencers/models to execute high-quality content

Campaign Planning & Execution:

• Plan, produce, and manage multiple content assets (videos, statics, GIFs) from concept to completion for ongoing marketing campaigns
• Ensure content is delivered on time, within budget, and optimized for various platforms
• Maintain brand consistency while tailoring content to maximize conversions in performance marketing

Key Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, Film Production, or a related field
• 1+ years of experience in influencer marketing creative strategy with a focus on performance marketing content, preferably in the beauty, skincare, or consumer goods industry
• Strong background in developing both video and static content (images, GIFs) specifically for performance marketing channels
• Excellent understanding of influencer marketing dynamics and how to leverage influencer partnerships for maximum performance
• Proven ability to create short, compelling narratives for performance marketing
• Familiarity with content production tools, editing software, and various ad formats across platforms
• Excellent communication and project management skills, with the ability to manage multiple projects and meet tight deadlines