Job Description:

• Own the end-to-end execution of test campaigns aimed at innovating performance ad strategies, — including new campaign structures, creative testing, and adoption of new technologies
• Collaborate with cross-functional teams to co-develop and iteratively test new ad solutions with agility and speed
• Stay up to date with platform updates, channel trends, and best practices to ensure campaigns remain relevant and effective
• Serve as a technical liaison between the paid media buying team and the product/engineering teams to support automation and operational efficiency
• Assist with technical setup of campaigns, including tracking, pixel/tag implementation, and QA processes

Requirements:

• Bachelor’s degree in Business, Engineering, Finance, Marketing, or a related field
• 1–3 years of hands-on experience in performance marketing with exposure to campaign management, optimisation , and reporting
• Good technical foundation with familiarity in digital ad tracking, attribution, and campaign configuration
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
• Detail-oriented with strong organizational skills and the ability to manage multiple priorities
• Effective communicator with the ability to work cross-functionally and support multiple stakeholders
• Self-motivated, curious, and eager to learn in a data-driven and fast-changing environment
• Proficiency in Chinese to coordinate with internal teams is a plus