Online Content Specialist acts as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels
Manage content localization process: adjust global material for local adaptation in order to secure local relevance
Continuously optimize the content, editorial process, and efficiency, and contribute to the development with insights, recommendations, and solutions in the area of content
Based on commercial and identified additional local needs, create new content when necessary, and lead content adaptation
Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation), and digital performance functions to secure cross-functional alignment in the wider E-commerce team
Coordinate and execute local A/B testing, acting in line with guidelines set by Group Digital
The Online Content Specialist will manage digital assets and publish locally relevant content on client digital channels
Responsible for reviewing content assets, identifying improvements, creating pages, and publishing in digital channels
Continuously work with and organize digital content assets based on received plans
Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus, and maximize impact (for example,e Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
Be an active player in driving an open and sharing climate, being a role model of the client's values, and contributing to the transformation of the client
Competences
Competence is knowledge, motivation, and capability to perform in all situations and activities the assignment requires.”
A. Knowledge B. Motivation
Broad knowledge of Marketing
Communication in Retail
Broad knowledge of the Marketing creative & production process
Broad knowledge of Life at Home and HomeFurnishing
Deep knowledge concerning the relationship between content writing and SEO
Deep knowledge of dynamic content creation
Broad knowledge of CRM and 1:1 content
Good knowledge of evaluating creative communication
Broad knowledge of marketing technology
Broad knowledge of media channels
Good knowledge of the client's multichannelreality and online customer behaviours
Passionate about communication and conveying information to consumers whileupholding the client culture and values
Motivated by increasing customer value,and thinking customer first
Energized by contributing to overall success and results through collaboration
Passionate about understanding the behaviours of the many people, the local
Life at Home and current Home Furnishing trends
Motivated by finding new ways through co-creation with colleagues and other client units
A. Knowledge B. Motivation
Good knowledge of client Concept, client Brand Identity, and client Culture & Values
Leadership Capabilities
Leadership is everyone's responsibility at the client.
Leadership behaviours differ depending on your position and your level of leadership - leading myself, leading others, leading leaders, and leading matrix partners.
Build Strong Relationships
Collaborate & Co-create
Create customer value
Lead with client Values
Inspire & Clarify
Unleash Entrepreneurs
Job-specific capabilities
Ability to understand the role of Commercial as an integrated part of the client business
Strong creative writing and editing skills
Strong digital content creation skills
Ability to deliver within the scope of tasks and perform with quality and speed
Ability to follow up on work done and capture learnings to improve
Sources of performance indicators
Relevant sources of Performance Indicators to contribute to the purpose of the job
Flight tower and Goal Letter are the defined references for Performance management
Multichannel Goals and KPIs that the Online Content Specialist contributes to: Market Penetration and Brand Consideration
Key previous experiences and proven skills
Relevant sources of Performance Indicators to contribute to the purpose of the job
Formal qualifications in Marketing or equivalent
Minimum 5 years of experience in Digital Marketing, content creation, and copywriting or similar
Experience in driving output within a set scope and following up on results
Benefits:
Medical, Vision, and Dental Insurance Plans
401k Retirement Fund
About our client:
Leading home furnishing company offering affordable, high-quality products. Committed to sustainability and social responsibility. Values diversity and inclusion.
About GTT
GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. As a Native American-owned, economically disadvantaged corporation, we highly value diverse and inclusive workplaces. Our clients are Fortune 500 banking, insurance, financial services, and technology companies, along with some of the nation’s largest life sciences, biotech, utility, and retail companies across the US and Canada. We look forward to helping you land your next great career opportunity!
25-21042
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