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裸心酒店管理(上海)有限公司

MJ000998 Digital Marketing Manager 数字营销经理

Shanghai, Shanghai, China

8 days ago
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Summary

该职位来源于猎聘

  • Digital Strategy Development:
  • Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
  • Identify trends, insights, and opportunities to optimize spend and performance across digital channels.
  • Set measurable goals and KPIs to track campaign performance and ROI.
  • Brand Owned Channel Campaign Management:
  • Plan, execute, and manage brand owned channel and related channel digital marketing campaigns (SEO/SEM, email, social media, display advertising, digital buy etc.).
  • Monitor and analyze campaign performance, adjusting strategies as needed to achieve desired outcomes.
  • Develop the digital interaction content, assets for further engagement
  • Manage budgets and allocate resources effectively to maximize ROI.
  • SEM/SEO and Digital content
  • Develop the digital interaction content, assets for further engagement
  • Collaborate with the content team to ensure consistency in brand messaging and tone.
  • Optimize content for SEO to improve organic search rankings.
  • SEM Planning and execution, reporting
  • Optimize website content and structure for search engines to improve organic rankings.
  • Manage paid search campaigns to drive targeted traffic and conversions.
  • Conduct keyword research and competitor analysis to identify opportunities.
  • Analytics and Reporting:
  • Use tools like Google Analytics, Google Tag Manager, and CRM software to track and report on campaign performance.
  • Provide regular reports and insights to stakeholders, highlighting successes and areas for improvement.
  • Make data-driven decisions to optimize campaigns and improve results.
  • Technology and Tools:
  • Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
  • Evaluate and implement new tools to improve efficiency and effectiveness.

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