Be the owner of UGG Apparel & Accessories Category Merchandising in China. Drive A&A division business growth according to UGG brand strategy and financial plan in China. Manage seasonal GTM implementation in each milestone.
Support Line Manager in building UGG China Merch strategy. Drive UGG A&A product line development by influence global counterparts with understanding and knowledge of China consumer needs, and market fashion trends.
Work closely with cross-functional teams, such as DTC Buying, Marketing, and KA Sales team, in terms of pre-season and in-season alignment and execution efficiency. Win as a team.
40% Be the owner of China Merchandising plan
Build up UGG China A&A assortment plan with strategic thinking, aligning with seasonal Merchandising Financial Plan (MFP), and UGG China brand strategy.
Drive A&A product segmentation by channel and by store type. Fully leverage head-to-toe storytelling and grow UGG A&A business efficiently in China.
Provide pre-season Regional Line Input with market trends and product briefs to global team on a seasonal (SS/FW) basis, according to brand strategy and regional product direction.
Attend seasonal product GTM milestone meetings (Regional Input/GTM1/GTM2/Global sales meeting) and feedback China regional needs on A&A line, based on thorough understanding of China consumer needs, market trends, and global line plan offers.
Proactively drive cross-division and cross-gender alignment with UGG Merch team peers (Women’s FTW, Men’s & Kids’ FTW, SMU & Markdown line, and Collaboration projects), and win as a team.
Maintain and update China line plan information timely in working files and for system upload, by co-working with Merch Ops and planning team peers. Make sure changes are shared out with internal and cross-functional team in time.
40% Lead and drive China GTM process
Be the owner of pre-season Sell-in process together with team peers. Be creative on storytelling to drive seasonal GTM stories, and create sell-in tools, such as China GTM Plan, Assortment MAP, Catalog structure and contents, and etc.
Partner with Marketing team in preparing China Trade Show each season. Deliver product presentation to omni channel customers, lead channel feedback session, and make omni-channel order analysis, in purpose to optimize and finalize seasonal investment decisions and present during investment review meeting with management team.
Track closely on in-season product performance and market trend, in purpose to provide in-season quick reaction plans if necessary, and to reflect the latest regional market feedback to global team for future input.
20% Market intelligence
Conduct regular market trend study via media (e.g premium fashion website), and through market visit, to capture the latest fashion trends, market changes, competitor information, and learnings from other fashion brands.
Pay close attention to trendy elements from fashion week, luxury brand runway, and key social media platform to ensure having a leading mind set in the fashion industry.
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