The Director, Key Market VM will be responsible for leading the Key Market VM team across regions in China to plan & implement in-store VM and storytelling experience. Leading a team of regional key market VMs, this role will oversee national wise guidelines for Visual Merchandising, including existing various types of stores and NSOs each year. Working closely with cross-functional leaders, this critical role ensures that our retail stores are a celebration of both product and brand stories throughout the year.
Core Responsibilities
Lead planning, visual merchandising layout, and store opening execution of all new stores, revitalizations, pop ups, and seasonal stores, douyin livestreaming channel and all the other new initiatives
Manage the regional Visual Merchandising team, supporting and developing the team to drive an elevated level of brand and product storytelling across 200 stores,
In close partnership with retail, deliver ~25 new store openings and or optimizations every year, including pop ups and spaces for emerging channels such as the Douyin livestreaming room
Champion and continuously update the training materials, workshops and tools in order that forms the framework for retail visual merchandising leads to deliver exceptional in store presentation
Provide active leadership in Area Leadership structure to empower KMVM leads in each Area to contribute and implement VM insights to support landing area business goals
Develop and lead a community of retail storytellers (including VM specialist in stores) by challenging and inspiring them to continually look for new opportunities to increase sales through appealing and effective visual displays.
Lead, develop and coach a high performing team that delivers into exceptional work whilst staying true to our shared values
Qualifications
12+ years of experience leading visual merchandising, retail marketing, retail design, and experience design for a consumer-focused global brand
Strong management and leadership experience, ability to navigate multiple tracks of work with tight timelines
Proven ability to build and develop high performing global teams that strive for excellence with a heightened sensitivity to visual presentations and design
Proven ability to work with and lead a cross-functional team
A team player with excellent communication skills and comfortably operating with agility in a fast-paced environment
Global mindset with a deep understanding of the China landscape and ecosystem
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