Working for a huge brand with millions of customers, the Marketing Technology Manager will drive adoption and commercialisation of marketing technology platforms, including CRO, customer data platforms, and overall optimisation activities. You will work closely with adjacent marketing teams to deliver data-driven solutions that enhance customer experience, maximise conversions, and increase the value of marketing investments.

The Marketing Technology Manager will be responsible for:

• Optimisation and data-driven decision making, conducting website and campaign performance analysis to generate actionable insights and optimise marketing strategies across key touchpoints (website, email, paid media, etc.)
• Martech adoption and commercialisation, working with internal teams to ensure marketing technology capabilities align with business priorities
• Refining audience segmentation, integrating new data sources and driving personalisation initiatives to improve customer engagement and commercial outcomes
• Planning, managing, and implementing an A/B testing and personalisation roadmap to improve user experience and conversion rates
• Building strong relationships with internal stakeholders, ensuring alignment on marketing technology strategy and best practices
• Owning and delivering martech related projects on time and within budget, ensuring efficiency and governance
• Staying ahead of industry trends, adopting new martech tools and methodologies to enhance marketing effectiveness

The Marketing Technology Manager will have:

• Proven experience in marketing technology and optimisation
• Great stakeholder management and communication skills
• Good analytical skills and a data driven mindset
• Project management experience
• Ability to influence and collaborate with teams across the business
• Experience in a martech manager or technology focused marketing manager role or similar

This is a great opportunity for a talented Marketing Technology Manager to join a market leading brand at a very exciting point in their marketing and digital transformation journey. They can offer great career progression opportunities and a generous benefits package.

Marketing Technology Manager

Birmingham / Hybrid

£50-60k + bonus + benefits