LAW Absolute

Marketing Technology Manager

United Kingdom

13 days ago
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Summary

Job Description

Marketing Technology Manager


  • InterAction CRM
  • Newly created role
  • Hybrid working


A city law firm is looking for a Marketing Tech Manager to play a key role in the development, execution, analysis and reporting across all of their marketing technology and related activity.


This is an exciting newly created opportunity that will allow you to carve out your own role and make a real impact across the firm.


Role highlights

  • Take a lead role on the strategic management of the firm's MarTech such as CRM system (InterAction) and email marketing (Vuture)
  • Email marketing templates
  • Support others in the Brand & Digital Marketing team and be an expert to help improve processes using our marketing technologies and recommend best practice
  • Works closely with the Design team to ensure reporting, templates and marketing technology interfaces are on brand and effective.
  • Data quality management and improvement, working with BD & Systems Analyst, and Marketing Technology Executive
  • Provides support to the Marketing Manager for campaigns and content


About you

  • Minimum of five years' experience in digital marketing
  • CRM experience: knowledge of InterAction, and CRM and its role in business change desirable
  • Prior experience of working with content management systems, e-marketing tools and analytics programmes - desirable

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